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Revalino Tigor Hasudungan
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Journal : eduturisma journal of social science

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KEPUTUSAN BERKUNJUNG DI TRANSERA WATERPARK BEKASI: PERLUKAH MEMPERHATIKAN FASILITAS DAN HARGA? Puspa RizkautamI; Revalino Tigor Hasudungan; Lenny Yusrini
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Transera WaterPark is a recreational theme park located in Bekasi. In order to achieve sustainability, Transera WaterPark needs to implement a good strategy to understand the visitor’s needs. In this regard, this study aimed to explore how facilities and price-as parts of the marketing mix-influence visiting decision. The study’s sample is the visitors of Transera WaterPark Bekasi using accidental sampling. By using descriptive method and multiple linear analysis, this study found that facilities and price contributed 67.1% towards the decision to visit Transera WaterPark. The results of this study suggested that the management needs to add public facilities, and give more alternatives on the dry park’s vehicles. In regards to price, it is suggested to have pricing determination
PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PENGUNJUNG BERKUNJUNG KE MUSEUM NASIONAL Revalino Tigor Hasudungan; Lut Mafrudoh
Eduturisma Vol 4 No 2 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

In the history of museums development, there have been changes the character of changing the function of the museum which initially then developed and increased with the function of preserving, preserving, presenting, or exhibiting, and finally, this function increased. The purpose of this study were: a) to determine the effect of product quality on visiting decisions to the National Museum, b) the influence of location on the visiting decision to the National Museum. This research used multiple linear regression analysis method and incidental sampling method get the respondents. The sampling criteria were visitors who came only on Tuesday – Saturday. The study found that the higher the product quality is, the visiting decision increases. It was explained that the product quality has a significant effect on visiting decisions. The location also has a significant effect on purchasing decisions. The better location of the museum is increasing the visitors decision. The location also shows a significant influence on purchasing decisions.
Co-Authors Lenny Yusrini Lut Mafrudoh Puspa RizkautamI