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All Journal Journal of Economic, Bussines and Accounting (COSTING) Al-Zayn: Jurnal Ilmu Sosial & Hukum
Harries Arizonia Ismail
Universitas AKI Semarang
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Gaji, Insentif, Keselamatan Kerja, Dan Motivasi Terhadap Kepuasan Kerja Karyawan Isna Familiana; Harries Arizonia Ismail
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.5345

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaji, insentif, keamanan kerja, dan motivasi terhadap kepuasan kerja karyawan CV. Makmur Jaya Demak. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian eksploratif. Populasi penelitian adalah seluruh 60 karyawan CV. Makmur Jaya dengan teknik sampel jenuh. Pengumpulan data dilakukan dengan mendistribusikan kuesioner menggunakan skala Likert. Analisis data menggunakan regresi linier berganda melalui uji validitas, reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa gaji berpengaruh positif dan signifikan terhadap kepuasan kerja (B = 0,263; Sig. = 0,002), insentif berpengaruh positif dan signifikan (B = 0,214; Sig. = 0,014), keamanan kerja berpengaruh positif dan signifikan (B = 0,287; Sig. = 0,028), dan motivasi berpengaruh positif dan signifikan (B = 0,301; Sig. = 0,000). Secara bersamaan, semua variabel independen secara signifikan mempengaruhi kepuasan kerja (F = 10,884; Sig. 0,000). Nilai R2 sebesar 0,613 menunjukkan bahwa 61,3% variasi dalam kepuasan kerja dapat dijelaskan oleh model penelitian.
PENGARUH KUALITAS PRODUK, INOVASI PRODUK, PROMOSI DAN PENILAIAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE di SHOPEE Tjioe Flora Asri Ningsih; Harries Arizonia Ismail
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/stzm3254

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, inovasi produk, promosi, dan penilaian produk terhadap keputusan pembelian secara online di Shopee. Menggunakan pendekatan kuantitatif dengan metode survei, data diperoleh dari responden yang pernah melakukan pembelian di platform tersebut. Hasil analisis menunjukkan bahwa keempat variabel bebas—kualitas produk, inovasi produk, promosi, dan penilaian produk—berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk terbukti meningkatkan kepercayaan dan minat beli konsumen. Inovasi produk memberikan nilai tambah yang relevan dengan kebutuhan pasar. Strategi promosi yang tepat mampu menarik perhatian dan mendorong pembelian. Sementara itu, penilaian produk seperti ulasan dan rating terbukti menjadi acuan penting bagi konsumen sebelum melakukan pembelian. Secara simultan, keempat variabel tersebut secara positif dan signifikan memengaruhi keputusan pembelian. Temuan ini menegaskan pentingnya strategi terpadu dalam mempertahankan dan meningkatkan penjualan di platform e-commerce.  
THE INFLUENCE OF SERVICE QUALITY, LOCATION, PRICE AFFORDABILITY, AND TRUST ON CUSTOMER SATISFACTION AT DADI LAUNDRY Dita Ayuningtiyas; Harries Arizonia Ismail
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/hvh3s268

Abstract

This study aims to analyze the influence of Service Quality, Location, Price Affordability, and Trust on Customer Satisfaction in Dadi Laundry's service. The research method used is quantitative with a survey approach by distributing questionnaires to 100 customer respondents. The data analysis technique employed multiple linear regression using SPSS software. The results show that simultaneously, all four independent variables have a significant effect on customer satisfaction. Partially, Service Quality and Location have a negative and significant effect, indicating that services and location not aligned with customer expectations can reduce satisfaction. On the other hand, Price Affordability and Trust have a positive and significant influence. Trust is the most dominant variable, indicating that customers' sense of security and confidence in the laundry service plays a major role in forming satisfaction. These findings highlight the importance of maintaining competitive pricing and building customer trust to increase satisfaction and loyalty in the laundry service sector.
THE INFLUENCE OF LIVE STREAMING, VIRAL MARKETING, CASH ON DELIVERY PAYMENT SYSTEM, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS AT TIKTOK SHOP CASE STUDY ON TIKTOK SHOP USERS IN SEMARANG CITY Didik Aditya; Harries Arizonia Ismail
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/f1xdwa16

Abstract

This study aims to analyse the effect of live streaming, viral marketing, cash on delivery payment system, and online customer reviews on purchasing decisions at TikTok Shop. This study focuses on TikTok Shop users in Semarang City with an age range of 18-30 years. This research is important to understand how digital marketing strategies influence consumer behaviour on social media-based e-commerce platforms. The research method used is a quantitative approach with survey techniques through distributing questionnaires. A sample of 100 respondents was obtained using purposive sampling method. The data collected was analysed using multiple linear regression with the help of SPSS software to test the influence of variables both partially and simultaneously. The results showed that partially, live streaming, viral marketing, cash on delivery payment system, and online customer reviews have a positive and significant effect on purchasing decisions. Simultaneously, the four variables also have a significant influence on purchasing decisions. These findings confirm the importance of integrating interactive and trust-based marketing strategies in driving consumer purchasing decisions in the digital era.
Co-Authors Didik Aditya Dita Ayuningtiyas Isna Familiana Tjioe Flora Asri Ningsih