<![CDATA[This study is motivated by the high incidence of bullying in elementary schools, which negatively affects students’ psychological, social, and academic aspects. Existing prevention methods have been less effective because they rely on one-way communication and lack interactivity, resulting in students having a limited understanding of the forms and impacts of bullying. This research aims to develop an interactive learning medium based on Augmented Reality (AR) to help students understand the forms, impacts, and ways to address bullying through a more engaging learning experience. The study employs the Multimedia Development Life Cycle (MDLC) method, which consists of six stages: concept, design, material collecting, assembly, testing, and distribution. The concept stage was carried out through literature review, observation, and teacher interviews. The design stage involved creating storyboards and user interfaces using Figma. During the material collecting stage, assets such as images, audio, narration, and videos were gathered. The assembly stage was conducted using Unity and markerless AR Vuforia, allowing 3D objects to be displayed on any surface without physical markers. Testing included Alpha Testing and Beta Testing with teachers and students, while the distribution stage was carried out by storing the application on Google Drive. The results show that the Stop Bullying application provides an interactive and easily understood learning experience. All features functioned properly during Alpha Testing, and Beta Testing involving 10 respondents resulted in a satisfaction level of 85.2% (Very Good category). The application has proven effective in helping students understand bullying material through visualization and simulation. This study demonstrates that the use of AR can enhance the effectiveness of social-emotional learning and support innovation in learning media in elementary schools.]]>
