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All Journal Community Service Progress
Gustiana Dewi
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Journal : community service progress

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Peran Promosi Media Sosial Terhadap Penjualan Produk Ayunda Florigift Tebing Tinggi Rumiris Siahaan; Eka Juli Nurhalizah; Gustiana Dewi; Intan Larasati; Anisa Fadhila; Lusi Rahmawati; Risa Dwi Diyanti; Rakhmawati Purba
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.332

Abstract

This study aims to determine the role of promotion conducted through social media in increasing sales at Ayunda Florigift SMEs. In today's digital era, social media has become one of the most widely used promotional tools by businesses, especially SMEs with limited marketing budgets. The research method used is qualitative descriptive, with data collection techniques including observation, interviews, and documentation. The results of the study indicate that promotions conducted through social media, particularly Instagram and WhatsApp Business, have a positive impact on sales growth. Promotional activities such as posting visually appealing product images, using persuasive captions, offering regular promotions, and responding quickly to consumers can increase brand awareness, purchasing interest, and customer engagement. Effective promotions through social media have been proven to drive purchasing decisions and contribute to an increase in the number of transactions.
Co-Authors Anisa Fadhila Eka Juli Nurhalizah Intan Larasati Lusi Rahmawati Rakhmawati Purba Risa Dwi Diyanti Rumiris Siahaan