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All Journal Buana Information Technology and Computer Sciences (BIT and CS)
STMIK Rosma
Computer Science & IT

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Analysis of the Effect Quality Service on Telkomsel Customer Satisfaction in Karawang with the Servqual Method
Buana Information Technology and Computer Sciences (BIT and CS) Vol. 2 No. 1 (2021): Buana Information Technology and Computer Sciences (BIT and CS)
Publisher : Information System; Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bit-cs.v2i1.1272

Abstract

This study aims to determine the effect of service quality an important factor of the service business is the assessment of service quality which is strongly influenced by the perceptions and expectations of each customer. The dimensions of service quality are divided into 5 main dimensions, namely: reliability, responsiveness, assurance, empathy and tangible.This study includes associative research or relationships using quantitative approach. The sample in this study was Telkomsel customers in Karawang Regency who used the MyTelkomsel application. A sample of 100 respondents was determined the sampling snowball method. The research instrument was in the form of a questionnaire. The results of the analysis using SPSS version 16 show that: (1) Reliability influences customer satisfaction (2) Responsiveness influences customer satisfaction (3) Assurance and certainty influences consumer satisfaction (4) Empathy influences customer satisfaction (5) Tangible influences to customer satisfaction.
Analysis of E-Commerce Adoption Level on Culinary Micro, Small and Medium Enterprises (Umkm) in Karawang Regency Using Smart Pls
Buana Information Technology and Computer Sciences (BIT and CS) Vol. 2 No. 2 (2021): Buana Information Technology and Computer Sciences (BIT and CS)
Publisher : Information System; Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bit-cs.v2i2.1870

Abstract

E-commerce is an electronic trading tool where trading transactions, both buying and selling, are carried out electronically on the internet network. The existence of the internet and various technologies in the telecommunication sector have changed many things, one of which is in UMKM. The current owners of UMKM are expected to be able to compete and maintain the continuity of their business by making changes and applications in the technical field. This study aims to analyze the level of e-commerce adoption in culinary UMKM in Karawang Regency. The method used is a qualitative approach by measuring technology, environmental, organizational, and e-commerce adoption variables on the performance of UMKM. The data collection technique used in this study was probability sampling, with random sampling types, with a total of 70 culinary UMKM in Karawang regency. The results of this study indicate that technology and environmental factors have a positive effect on the adoption of e-commerce so that they can improve the performance of the UMKM in this study.
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