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All Journal YUME : Journal of Management International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Formosa Journal of Science and Technology (FJST) Golden Ratio of Data in Summary Jurnal Medika: Medika International Journal of Economics and Management Research
Sitorus, Sunday Ade
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi Komunikasi dan Branding Untuk UMKM: Upaya Go Digital Melalui Pengabdian Masyarakat Sitorus, Sunday Ade; Liana, Tri Melda Mei; Simanjuntak, Agus Nakkok
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/b5ftpz93

Abstract

Transformasi digital menjadi keniscayaan dalam pengembangan usaha mikro, kecil, dan menengah (UMKM), terutama dalam menghadapi era ekonomi digital. Kegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan komunikasi dan strategi branding pelaku UMKM di Desa Purwodadi, Kabupaten Deli Serdang agar siap go digital. Metode pelaksanaan mencakup pelatihan partisipatif, pendampingan teknis, dan evaluasi langsung yang melibatkan 30 pelaku UMKM lokal. Materi difokuskan pada pemanfaatan media sosial, desain logo, storytelling digital, serta penggunaan alat bantu digital branding seperti Canva dan WhatsApp Business. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap konsep komunikasi digital dan implementasi strategi branding visual. Sebagian besar peserta mampu membuat konten digital mandiri dan membangun citra produk secara konsisten. Pembentukan komunitas UMKM digital juga menjadi dampak sosial positif dari kegiatan ini. Kegiatan ini mempertegas bahwa strategi komunikasi yang efektif dan branding yang adaptif merupakan fondasi penting dalam keberhasilan UMKM bertransformasi secara digital. Oleh karena itu, dukungan berkelanjutan melalui pelatihan dan infrastruktur digital sangat dibutuhkan untuk memastikan keberlanjutan transformasi ini..
Mendiasi Adopsi Informasi Pada Kegunaan Informasi, Kualitas Argumen, dan Kredibilitas Sumber Terhadap Perilaku Pembelian Konsumen Aplikasi Online Travel Wisata Danau Toba Gibrel, Disaya; Silaban, Pantas H; Sitorus, Sunday Ade
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.10006

Abstract

Penelitian ini bertujuan menganalisis peran mediasi adopsi informasi pada pengaruh kegunaan informasi, kualitas argumen, dan kredibilitas sumber terhadap perilaku pembelian konsumen pada aplikasi online travel wisata Danau Toba. Metode yang digunakan adalah penelitian kuantitatif dengan purposive sampling terhadap 100 responden pengguna online travel agent. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SEM-PLS melalui SMARTPLS 4.0. Hasil penelitian menunjukkan bahwa kegunaan informasi, kualitas argumen, dan kredibilitas sumber berpengaruh positif terhadap adopsi informasi. Selain itu, adopsi informasi berpengaruh positif terhadap perilaku pembelian konsumen. Namun, adopsi informasi tidak memediasi pengaruh ketiga variabel independen terhadap perilaku pembelian.Keywords:  Kegunaan Informasi, Kualitas Argumen, Kredibilitas Sumber, Adopsi Informasi, Perilaku Pembelian Konsumen di OTA
BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA Efendi, Bahtiar; Sitorus, Sunday Ade; Firdaus, Firdaus; Indrianti, Merita Ayu; Kraugusteeliana, Kraugusteeliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12886

Abstract

The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era.
The Effect of Employee Resilience, Work Flexibility, and Gamification Training Program as Intervening Variables on Employee Performance Uli Artha, Citra; Sitorus, Sunday Ade; Nopeline, Nancy
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.820

Abstract

This study aims to determine how the influence of employee resilience, work flexibility, and gamification training programs as intervening variables on employee performance at PT Nusareka Prima Engineering. This research uses quantitative methods with incidental sampling techniques and involves 109 respondents as samples. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software version 4.0. The results showed that employee resilience did not have a significant effect directly on employee performance, with a significance level of 0.074 (>0.05). However, work flexibility has a significant direct effect on gamification training programs with a significance level of 0.005 (<0.05), although work flexibility has no direct effect on employee performance (0.566 > 0.05). Gamification training program as an intervening variable significantly affects employee performance with a significance level of 0.002 (<0.05). Employee resilience through the gamification training program also significantly affects employee performance with a significance level of 0.041 (<0.05). Work flexibility through the gamification training program significantly affects employee performance with a significance level of 0.028 (<0.05). This study concludes that the gamification training program is an important intervening variable in improving employee performance. Work flexibility has a significant influence on the success of the gamification training program, which has an impact on improving employee performance.
Optimizing the Quality of Tourism Management Services in Sumatra: Integration of Total Quality Management, CRM, and Innovation as Key Factors Sitorus, Sunday Ade
Formosa Journal of Science and Technology Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i11.11953

Abstract

The study aims to analyze the impact of Total Quality Management (TQM), Customer Relationship Management (CRM), and Innovation as factors influencing service quality in service management in Sumatra. The research uses a descriptive quantitative method with a Structural Equation Model and PLS 3.0 application. The sample size is 2433 service providers across Sumatra, and 343 service providers in the study were selected using systematic random sampling. The results show that total quality management, customer relationship management, and Innovation have a significant positive impact on service quality in service management in Sumatra. These factors can be integrated to improve service quality if integrated. The study contributes to the literature on factors influencing service quality in service management. However, the study has limitations, such as a large sample size and focus on service management in Sumatra. The research recommends conducting the study with a larger sample size and using a geographical approach to provide a more comprehensive analysis.
Renewal Challenges To The Product Development Level Of Rural Banks Simanjuntak, Markus Doddy; Sitorus, Sunday Ade
International Journal of Economics and Management Research Vol. 1 No. 1 (2022): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i1.208

Abstract

Rural Banks has a very big opportunity in its development in the future, especially seen from the increasing people's financial market in Indonesia. Rural Banks make a means of financial needs in the management of households, both to overcome basic risks and risks to the assets owned. This research discusses in depth the challenges to the development of Rural Banks in Indonesia and discusses the opportunities and challenges of product modification in Rural Banks in Indonesia. This research uses library research or commonly called literature review, relying on a descriptive approach. The data used is in the form of writing, words, pictures, and there is no element of numbers. The results of the research explain that the challenges to the modification of people's products in Indonesia are caused by several things including the global economic downturn, the state of people who are unfamiliar with Rural Banks, inadequate resources and lack of capital.
Empowering Small and Medium Enterprises: The Impact of People's Credit Banks in North Sumatera Simanjuntak, Markus Doddy; Sitorus, Sunday Ade
International Journal of Economics and Management Research Vol. 1 No. 2 (2022): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i2.209

Abstract

Micro, Small and Medium Enterprises are one of the components of business that have a large enough role in creating jobs in Indonesia, and advancing the economy. MSMEs have a strategic role in driving national economic development. People's credit banking efforts in developing the country's economy are to provide financing to the real sector through micro, small and medium enterprises. Along with the government's attention to the development of MSMEs in Indonesia, Rural Banks have also participated in empowering MSMEs, providing support with various strategies, such as by establishing micro-financing service centers such as MSME outlets or MSME centers,
Organizational Citizenship Behaviour (OCB) towards Organizational Performance in the Hospitality Industry Sembiring, Rasmulia; Sitorus, Sunday Ade
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 1 (2023): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i1.1687

Abstract

The purpose of this study is to determine the pattern of determinants of tourism development for MSMEs in Indonesia which includes creative and innovative product variables, creative promotions and creative thinking patterns so that they have an impact on the variables of MSME development and MSME productivity. In this study, it is related to the development of MSME tourism, through the independent variables, namely creative and innovative products, creative promotions and creative thinking patterns, while the dependent variable is MSME development, and the moderating variable is MSME productivity. In this study the independent variable is related to MSME tourism development, such as creative and innovative product variables, creative promotion and creative mindset, the dependent variable is MSME development, with moderating variable MSME productivity. Through the results of research that has been stated that in order to increase the development of MSMEs and the productivity of MSMEs, MSMEs in the tourism industry are required to always increase the production of innovative and creative products, by developing a creative mindset, so that the business being pioneered can develop and be productive and generate profits that are profitable.
Pengaruh Firm Size Dan Total Asset Turnover (Tato) Terhadap Struktur Modal (Der) Pada Perusahaan Sub Sektor Logam Dan Sejenisnya Periode 2018-2021 Nadapdap, Niko Parulian; Silaban, Pasaman; Sitorus, Sunday Ade
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.4074

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh ukuran perusahaan dan perputaran total aset (total asset turnover - TATO) terhadap struktur modal (debt to equity ratio - DER) pada perusahaan subsektor logam dan sejenisnya yang tercatat di Bursa Efek Indonesia (BEI) periode 2018-2021. Data dianalisis menggunakan metode regresi data panel dengan software Eviews 12 versi siswa. Sampel terdiri dari 10 perusahaan dalam subsektor tersebut. Hasil penelitian menunjukkan bahwa ukuran perusahaan berpengaruh positif dan signifikan terhadap struktur modal, sementara perputaran total aset tidak berpengaruh signifikan. Secara simultan, ukuran perusahaan dan perputaran total aset tidak berpengaruh signifikan terhadap struktur modal.
Pengaruh Work-Life Balance Dan Gender Dengan Soft Skill Sebagai Variabel Moderating Terhadap Prestasi Kerja Karyawan Rumah Sakit Advent Medan Gultom, Roberto Fernando; Sitorus, Sunday Ade; Purba, Elvis Fresly
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.4075

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh work-life balance dan gender terhadap prestasi kerja karyawan Rumah Sakit Advent Medan, dengan soft skill sebagai variabel moderating. Dengan pendekatan kuantitatif dan teknik simple random sampling, sampel sebanyak 196 responden dianalisis menggunakan software SmartPLS 4.0. Hasil menunjukkan bahwa work-life balance tidak berpengaruh signifikan terhadap prestasi kerja, sementara gender berpengaruh signifikan. Gender melalui soft skill sebagai variabel moderating tidak menunjukkan pengaruh signifikan terhadap prestasi kerja
Co-Authors Bahtiar Efendi Elvis Fresly Purba Firdaus Firdaus Gibrel, Disaya Gultom, Roberto Fernando Kraugusteeliana Kraugusteeliana Lusianawati, Hayu Merita Ayu Indrianti Nadapdap, Niko Parulian Nopeline, Nancy Nur Hidayat, Indra Iryanto Pantas H Silaban Pasaman Silaban, Pasaman Rasmulia Sembiring Setiawan, Zunan Simanjuntak, Agus Nakkok SIMANJUNTAK, MARKUS DODDY Sirait, Evi Trisnawati, Jennila Uli Artha, Citra