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All Journal Dinasti International Journal of Education Management and Social Science
Helen Widjaja, Purnamawati
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The Role of Product Quality, Brand Trust, and KPOP Idol Brand Ambassador in Encouraging Purchase Loyalty Catur Widayati, C.; Salsabiil, Kahla'a; Wiyanto, Hendra; Helen Widjaja, Purnamawati; Budiono, Herlina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3592

Abstract

This study aims to examine and analyze the effects of Product Quality, Brand Trust, and K-pop Idol Brand Ambassadors on the repurchase decisions of Scarlett Whitening products among Generation Z in DKI Jakarta. The research focuses on Generation Z consumers who have purchased and used Scarlett Whitening products. A total of 200 respondents were selected using a purposive sampling method. The study employs a quantitative approach, with data collected through surveys. The data were analyzed using the Structural Equation Model (SEM) with SmartPLS software version 3.0. The findings indicate that Product Quality has a positive and significant effect on Purchase Satisfaction and Repurchase Decisions. Brand Trust has a positive but insignificant effect on Purchase Satisfaction, but it shows a positive and significant effect on Repurchase Decisions. Additionally, K-pop Idol Brand Ambassadors positively and significantly influence both Purchase Satisfaction and Repurchase Decisions.
THE EFFECT OF JOB SATISFACTION AND JOB ENVIRONMENT ON TURNOVER INTENTION EMPLOYEES IN ENGINEERING AND SERVICES CONSTRUCTION SERVICES Catur Widayati, Christina; Helen Widjaja, Purnamawati; Lia D
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 1 (2019): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.259 KB) | DOI: 10.31933/dijemss.v1i1.34

Abstract

This research is to know the influence of job satisfaction and job environment toward turnover intention level. The object of this research is employees or employees who work in construction engineering services and services company in Jakarta. This research was conducted on 66 respondents by using descriptive approach quantitative. Therefore, the data analysis used is Partial Least Square (PLS) analysis. The result of this research shows that job satisfaction variable give negative and significant influence to turnover intention. The job environment has a negative and significant impact on the turnover intention of construction engineering and services company in Jakarta. This is evidenced from the results of hypothesis testing (t test) which shows the value of the syndication of independent variables.
Co-Authors Budiono, Herlina Christina Catur Widayati Lia D Salsabiil, Kahla'a Wiyanto, Hendra