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All Journal Al-Ulum Business UHO: Jurnal Administrasi Bisnis Budimas : Jurnal Pengabdian Masyarakat El-kahfi : Journal of Islamic economics Business and Applied Management Journal
Sain, Muhammad
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : al-ulum

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Matan Jazariyyah Learning Model in Improving Al-Qur'an Tahsin Ability Hamid, Abdul; Rayamangsi; Hakim, Abdul; Sain, Muhammad
Al-Ulum Vol. 24 No. 2 (2024): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/au.v24i2.6805

Abstract

This study examines the model of learning matan jazariyah and its implications for improving the ability of tahsin Al-Quran in students at PTQ Darussaqqaf Polman. The type of research is qualitative, case study approach, and constructivism paradigm. Data sources are leaders, ustadz-ustadzah, and students. Data analysis techniques use grounded theory through three stages, namely open coding, axial coding, and selective coding. The results show that, the implementation of tajwid learning through a systematic and structured halaqah method, combining memorization, theory, and practice, is carried out in groups every after Fajr. The implications of learning matan jazariyyah can improve the ability to read the Qur'an fluently, according to good and correct tajwid rules, thereby improving the quality of tahsin students. The development model of learning Matan Jazariyyah refers to the halaqah model developed into Halaqah Matan Jazariyyah which emphasizes the deepening of tajwid material in a structured manner, direct practice, and evaluation of memorization and reading of the Qur'an. The Halaqah Matan Jazariyyah approach is more transformative because it prioritizes memorization of the Qur'an and a deep understanding of the rules of tajwid.
Educational Services Marketing Management Model in Improving the Brand Image of Islamic Boarding Schools Sain, Muhammad; Halik, Abdul; Yusuf, Syarifuddin; Ahmad, Jamaluddin; Hamid, Abdul
Al-Ulum Vol. 25 No. 2 (2025): Al-ULum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/au.v25i2.7597

Abstract

This study analyzes the educational services marketing model in improving the brand image of the Al Ikhlash Lampoko Modern at Islamic Boarding School. This type of research is qualitative with a grounded theory approach. Data sources are the leadership of the foundation, the boarding school, teachers, staff, and students. Data analysis is carried out through five systematic stages, namely problem formulation, theoretical review, data collection, analysis, and conclusion drawing. The results of the study indicate that educational services marketing is carried out in an integrated manner, utilizing digital technology through social media and websites, as well as direct marketing support through social activities and interpersonal communication. This strategy effectively strengthens the brand image with targeted geographic, demographic, and psychographic market segmentation. Digital marketing has been proven to expand the reach of the Islamic boarding school, support external recognition, and increase public trust through an emphasis on character education and student skill development. Regular evaluation is essential to maintain the sustainability of service quality.
Co-Authors Abdul Hakim Abdul Halik Abdul Hamid Arifin, Asriadi Jamaluddin Ahmad Rayamangsi Saleh, Nursahdi Samsul Bahri Syarifuddin Yusuf