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Saputra, Whisnu Adi
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Journal : JURNAL SAINS PEMASARAN INDONESIA

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KEPUASAN NASABAH DALAM MENINGKATKAN MINAT MEREKOMENDASIKAN Saputra, Whisnu Adi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 1 (2015): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (945.592 KB) | DOI: 10.14710/jspi.v14i1.69-82

Abstract

The purpose of this reserh is to test the influenes of benefit advantage and servie advatage on customer satisfaction to increase word of mouth intention. Using these variables, the usage of these variables are able to solve the arising problem within PT.Bank Jateng apem Kagok SemarangThe samples size of this research is 100 customers PT Bank Jateng Capem KAgok Semarang. Using the Structural Equation Modeling (SEM). The results show that the benefit advantage and service advantage on customer satisfaction to increase word of mouth intention.The effect of benefit advantage on customer satisfaction are 0,44. The effect service advantage on customer satisfaction are 0,27, and The effect customer satisfaction on word of mouth intention 0.43. 
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