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Journal : Media Wisata

Membangun Desa Wisata Batik sebagai Daya Tarik Wisata Santoso, Ihsan Budi; Atmoko, T. Prasetyo Hadi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.300

Abstract

This study aims to determine the promotion strategy of Jarum’s tourism village and to find out the obstacles it faces. This research uses descriptive qualitative to describe the promotion strategy and its obstacles. The data is collected by interview, observation and documentation. Based on the data obtained, the promotion strategy that has been carried out in the tourism village of Jarum has been relatively using internet/social media to introduce its products such as Facebook, WhatsApp, Instagram. The exhibition/event is also very helpful in promoting the products. In overcoming the existing obstacles, a facilitation in the management of tourism villages is needed. Government or private assistance is expected to cover all of these obstacles, such as limited human resources, networks and the absence of intensive assistance. Keywords: promotion, media promotion, assistance to tourism villages
THE EXISTENCE OF PEDICAB IN DEVELOPING TOURISM IN MALIOBORO Santoso, Ihsan Budi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.259

Abstract

The objective of this research is to describe “the existence of pedicab in developing tourism in Malioboro” which is viewed from the perception of pedicab driver toward the tourism in Malioboro and the strength and the obstacle of pedicab. Malioboro is one of the tourist objects in the City of Yogyakarta that currently still to place the public transportation non motorized such as pedicab in developing the tourism in Malioboro. Its existence is also one of the tourism activities in the region have made as the beautiful one for tourists. This research is a descriptive qualitative. The data is collected through an observation, an interview and literature review. The result of the research shows that the perception of pedicab driver toward its tourism is good. There is progress of tourism in Malioboro street. Second, it can be viewed from the strengths and the obstacles of pedicab. The strength shows that pedicab is a means of promotion and advertisement of tourism in Malioboro. The pedicab is an icon of Yogyakarta, especially in Malioboro. The obstacle is the existence of competitor in the field. This condition makes the difficulties for the pedicab as non motorized transportation. In economic aspect, this phenomenon will influence the economic life of the pedicab driver. Keywords: perception, tourism and transportation.
The Existence Of Pedicab In Developing Tourism In Malioboro Santoso, Ihsan Budi
Media Wisata Vol. 16 No. 2 (2018): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.275

Abstract

The objective of this research is to describe “the existence of pedicab in developing tourism in Malioboro” which is viewed from the perception of pedicab drivers toward tourism in Malioboro and the strength and the obstacle of a pedicab. Malioboro is one of the tourist objects in the City of Yogyakarta that currently still to place the public transportation non motorized such as pedicab in developing the tourism in Malioboro. Its existence is also one of the tourism activities in the region that have made as to the beautiful one for tourists. This research is descriptive qualitative. The data is collected through observation, an interview and a literature review. The result of the research shows that the perception of pedicab drivers toward its tourism is good. There is progress in tourism in Malioboro street. Second, it can be viewed from the strengths and the obstacles of pedicabs. The strength shows that pedicab is a means of promotion and advertisement of tourism in Malioboro. The pedicab is an icon of Yogyakarta, especially in Malioboro. The obstacle is the existence of competitors in the field. This condition makes the difficulties for the pedicab as non-motorized transportation. In the economic aspect, this phenomenon will influence the economic life of the pedicab driver.