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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal EMT KITA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ABDIMU: Jurnal Pengabdian Muhammadiyah
Murhadi, Thasrif
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Mediating Role of Trust in the Influence of Influencer Credibility and Shopping Experience on Repurchase Intention E-commerce Fitri, Nurul Amalia; Lastri, Surna; Erlinda, Erlinda; Murhadi, Thasrif
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 4 (2025): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i4.8133

Abstract

The role of trust is becoming increasingly important in building consumer loyalty in the competitive e-commerce era. This study aims to analyze the role of trust mediation in the relationship between influencer credibility and shopping experience on repurchase intention in e-commerce. The study uses a quantitative approach with the variables of influencer credibility, shopping experience, trust, and repurchase intention. Data was collected through a questionnaire from 397 students from seven universities in Banda Aceh with the criteria of having made a transaction on the Shopee platform, as a representation of one of the largest e-commerce in Indonesia. Data analysis was carried out using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that influencer credibility and shopping experience had a positive effect on trust, and trust mediated the influence of both on repurchase intent. These findings confirm that trust is a key factor in increasing consumer loyalty in e-commerce. Practically, the study emphasizes the importance of building influencer credibility and creating a positive shopping experience to encourage repurchases. The originality of the research lies in its focus on students as a segment of potential consumers by placing trust as a mediating variable in the context of e-commerce.
Co-Authors Amalia, Nurul Putri Anam, Budi Safatul Erlinda Erlinda Fitri, Aida Fitri, Nurul Amalia Hamdani Hamdani Ismail Ismail Mimiasri, Mimiasri Presilawati, Febyolla Saputra, Aiyup Surna Lastri Wiratama, Muhammad Jaka