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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal EMT KITA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ABDIMU: Jurnal Pengabdian Muhammadiyah Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Murhadi, Thasrif
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Mediating Role of Trust in the Influence of Influencer Credibility and Shopping Experience on Repurchase Intention E-commerce Fitri, Nurul Amalia; Lastri, Surna; Erlinda, Erlinda; Murhadi, Thasrif
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 4 (2025): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i4.8133

Abstract

The role of trust is becoming increasingly important in building consumer loyalty in the competitive e-commerce era. This study aims to analyze the role of trust mediation in the relationship between influencer credibility and shopping experience on repurchase intention in e-commerce. The study uses a quantitative approach with the variables of influencer credibility, shopping experience, trust, and repurchase intention. Data was collected through a questionnaire from 397 students from seven universities in Banda Aceh with the criteria of having made a transaction on the Shopee platform, as a representation of one of the largest e-commerce in Indonesia. Data analysis was carried out using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that influencer credibility and shopping experience had a positive effect on trust, and trust mediated the influence of both on repurchase intent. These findings confirm that trust is a key factor in increasing consumer loyalty in e-commerce. Practically, the study emphasizes the importance of building influencer credibility and creating a positive shopping experience to encourage repurchases. The originality of the research lies in its focus on students as a segment of potential consumers by placing trust as a mediating variable in the context of e-commerce.
Co-Authors Amalia, Nurul Putri Anam, Budi Safatul Erlinda Erlinda Fitri, Aida Fitri, Nurul Amalia Ghazali Syamni Hamdani Hamdani Ismail Ismail Marzuki Marzuki Mimiasri, Mimiasri Presilawati, Febyolla Saputra, Aiyup Surna Lastri Wiratama, Muhammad Jaka Yulis Terfiadi, Sari Zamzami Zainuddin, Zamzami