Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Multifinance

THE EFFECT OF THE USE OF QRIS DIGITAL PAYMENTS ON THE PURCHASE DECISION OF BUSINESS ADMINISTRATION STUDENTS OF SANGGA BUANA UNIVERSITY YPKP BANDUNG Setiawan, Barick Ahmad; Yunengsih, Yuyu; Karmilah, Karmilah; Setiawan, Audita; Hersusetiyati, Hersusetiyati
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.448

Abstract

This study was conducted to determine the effect of the use of QRIS digital payments on purchasing decisions at Business Administration Students of Sangga Buana University YPKP Bandung. The purpose of this study was to determine how much influence it has. This study uses a quantitative method with a descriptive associative research type, sampling was carried out using a non-probability sampling method with a simple random sampling type. The number of relevant respondents according to the criteria was 97 people. The data analysis techniques used were descriptive analysis and simple linear regression analysis. The results of the simple regression analysis obtained a constant number value of 22.642 while the regression coefficient value was 0.330, so it can be interpreted that the constant value of the QRIS digital payment variable is 0 (constant), and the purchasing decision variable is 22.642. The regression coefficient value says that the QRIS digital payment variable has a positive influence on the purchasing decision variable. The magnitude of the influence of QRIS digital payments on purchasing decisions is 19.7%, it can be interpreted that as much as 19.7% of the purchasing decisions of Sangga Buana University YPKP Bandung students are influenced by QRIS digital payments.
Co-Authors Ado, Moldefya Wahid Ahmad Zainuddin Ahmadi, Pandit Fatih Aji Saputra, Aji Andri Eko Putra, Andri Eko Apriliyani, Tia Arabia, Nurul Ardaning Nuriliani Audina, Fina Aurantika, Rindu Bachtiar, Iftitah Amanah Badia, Esti Barick Ahmad Setiawan, Barick Ahmad BUDI SETIADI DARYONO Chairul Anwar Daud, Nur Saadah Dhea, Alisha Dian Pratiwi, Arini Djazimi, Djazimi Ernawati Ernawati Fakhrurazi, Muh. Fauziah, Yulianti Firdayanti, Firdayanti Fusvita, Angriani Ganies Riza Aristya Haq, M. Iqbal Arinal Hasanah, Muslifah Hasibuan, Aldy Riau Wansyah Hasipa, Hani Siti Hasnawati Hasnawati Hersusetiyati, Hersusetiyati Hidayat, Madyan Akmal Huda, Miftakul Hudaya, Ahmad Purnama Idris, Sri Aprilianti Indra Lesmana Intan, Tanti Iyos Sutresna Jamal Fakhri Kelana, Diding Khusnul, Najwa Kundala, Manendha Maganitri Kurnia, Ai Lailia Syhabudin, Sifa Lalu Turjiman Ahmad Latifah, Vida Rahma Luthfi M, Mochtar Ma'rifah, Atun Raudotul Malaka, Muhammad Hajrul Malik, Amil Mariah Ulfah Marunta, Ristiyanti Ahmadul Mochartini, Tri Muh Fadlyazim Muhajir Muhajir, Muhajir Mursalin . Musdalipah Musdalipah Musdalipah Musdalipah, Musdalipah Mutakin Mutakin Nainggolan, Ananto Puradi Niken Satuti Nur Handayani Norhaedah, Norhaedah Nurcahyati, Vivi Indah Nurhasanah, Anggun Diyan Nurhikma, Eny Nursyahrani, Rifqa Adistie Pratiwi, Arini Dian Pryangan, Wulandari Pusparini, Nur Ainun Oktavia Putri, Risa Mutiara Purnama Rahmatasia, Rahmatasia Ramadhani, Novia Ridwan, Heri Rikaeni, Ike Rini Hamsidi Rohmah, Zuliyati Rusli, Nirwati Rusli, Nirwati Sahidin . Setiawan, Audita Setiawan, Muh. Azdar Sirozudin, Sirozudin Siti Fatimah Sitti Fatimah Suci Dewi Maharani Sukaesih, Nunung Siti Susanti Susanti Tin Utami Tuty Arisuryanti, Tuty Ummah, Inayatul Wahyu Hidayat Wardatusshopa, Fifi Wardhani, Nurhastuti Kesumo Wenty, Darmayanita Widyasari, Adristi Shafa Woro Anindito Sri Tunjung Wulaisfan, Randa Yodha, Agung Wibawa Mahatva Yulianti, Ayu Yunengsih, Yuyu Yusuf, Adib Fakhruddin Yusuf, Muh. Ilyas Zeptiano, Zeptiano