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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen TECHNOBIZ : International Journal of Business Prima Ekonomika : Jurnal Ekonomi dan Bisnis MOTIVASI Jurnal Manajemen dan Bisnis International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Dynamic Management Journal Journal of Islamic and Muhammadiyah Studies Journal of Management Studies and Development Jurnal Indonesia Sosial Sains (JIMBE) SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Manajemen Indonesia Jurnal Ilmu Manajemen
Asiati, Diah Isnaini
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Pengaruh Produk, Promosi dan Proses Terhadap Keputusan Pembelian Kartu XL Prabayar Pada Mahasiswa Universitas Muhammadiyah Palembang Oktariansyah, Muhammad Hafiz; Asiati, Diah Isnaini; Puspasari, Mardiana
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 5 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i5.473

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh produk, promosi dan proses terhadap keputusan pembelian kartu XL Prabayar pada Mahasiswa Universitas Muhamadiyah Palembang. Jenis penelitian yang digunakan yaitu asosiatif. Variabel yang digunakan dalam penelitian ini yaitu produk, promosi dan proses. Populasi dalam penelitian ini adalah semua mahasiswa yang pernah menggunakan kartu XL Prabayar di Universitas Muhammadiyah Palembang. Jumlah sampel yang dipergunakan adalah 100 orang dengan teknik purposive sampling. Data yang diperlukan dalam penelitian ini adalah data primer dan sekunder. Metode pengumpulan data yang digunakan yaitu kuesioner data sekundernya berupa dokumentasi. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil pengujian hipotesis menunjukkan bahwa secara bersama-sama Produk, Promosi, dan Proses berpengaruh signifikan terhadap Keputusan kartu XL Prabayar di Universitas Muhammadiyah Palembang. Sedangkan secara parsial Produk, Promosi dan Proses berpengaruh signifikan terhadap Keputusan pembelian kartu XL Prabayar di Universitas Muhammadiyah Palembang Hasil koefisien determinasi menunjukkan nilai Adjusted R Square 84,2 % artinya keputusan pembelian mampu dijelaskan oleh variabel produk, promosi dan proses sebesar 84,2%. Dan sisanya 15,8% oleh variabel lain dalam penelitian ini.
Pengaruh Website Quality, Word of Mouth, dan Harga Terhadap Keputusan Pembelian Smartphone Vivo di Kota Palembang Al-Azhar, Muhammad Yudha; Asiati, Diah Isnaini; Astuti, Maidiana
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.481

Abstract

This research aims to determine the influence of website quality, word of mouth, and price on the purchase decision of Vivo smartphones in Palembang City, to determine the influence of website quality on the purchase decision of Vivo smartphones in Palembang City, to determine the influence of word of mouth on the purchase decision of Vivo smartphones in Palembang City, and to determine the influence of price on the purchase decision of Vivo smartphones in Palembang City. The type of this research is associative research. The variables used in this study are website quality, word of mouth, and price as independent variables, and purchase decision as the dependent variable. The research population is finite with a sample size of 100 respondents who are users of Vivo smartphones. The data used is primary data, with the data collection technique in the research being the distribution of questionnaires. The data analysis used in this study is multiple linear regression analysis. The research results show that there is a positive and significant influence of website quality, word of mouth, and price on the purchasing decision of Vivo smartphones in the city of Palembang. There is a positive and significant influence of website quality on the purchasing decision of Vivo smartphones in the city of Palembang. There is a positive and significant influence of word of mouth on the purchasing decision of Vivo smartphones in the city of Palembang, and there is a positive and significant influence of price on the purchasing decision of Vivo smartphones in the city of Palembang.
Pengaruh Produk dan Promosi terhadap Keputusan Pembelian Air Minum Merek Club di Kelurahan 3-4 Ulu kota Palembang Pratiwi, Juriyah; Asiati, Diah Isnaini; Fitantina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.551

Abstract

The The purpose of this research is to determine the influence of products and promotions on decisions to purchase club brand drinking water in the community of Subdistrict 3-4 Ulu Palembang simultaneously and partially. This research includes associative research. The research population is infinite, with a sample size of 100 respondents. The data used is primary data. The sampling technique is Probability Sampling using the Purposive Sampling method. The data collection technique in research is by questionnaire. The data analysis used in this research is Multiple Linear Regression analysis. The results of Multiple Linear Regression show that there is a positive influence of Product and Promotion variables on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the F hypothesis test show 1) There is a significant influence of Product and Promotion variables on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the t hypothesis test show 2) There is a significant influence of the Product variable on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. 3) There is a significant influence of the Promotion variable on the decision to purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the coefficient of determination show that the Adjusted R Square value means that purchasing decisions can be explained
Co-Authors Ade Putra Adjeng Moelyati, Trisniarty Al-Azhar, Muhammad Yudha Alden Argina, Alden Anggini, Lia Apriyanto, Apriyanto Astuti, Maidiana Azminudin, Ulul Choiriyah Choiriyah Dwi Atmojo, Wasis Dwi Puspita Sari, Dwi Puspita Ersi Sisdianto fatimah Fatimah Fitantina Fitriah, Wani Handayani, Maidiana Astuti Hariansyah, Adi Harsono Harsono Hendrik Hendrik Hendro, Omar Herdiyan Herdiyan, Herdiyan Idris Idris Indawan Syahri Kevin, Haminsyah Lesmana, Fadli Lesmana, Redy Lovita, Leshy Mardiana Puspasari MISMIWATI, MISMIWATI MISMIWATI Moelyatie, Trisniarty Adjeng Muhammad Idris Murni, Shantri Dewi Nopriyansah, Reza Nurhidayat Nurhidayat Nurkolis Nurkolis, Nurkolis Nurrahmi, Maftuhah Oktariansyah, Muhammad Hafiz Pratiwi, Juriyah Rusmarani, Elvira Saputra, Darwin Saputra, Fadli Sari, Rizky Fajar Sartika, Lusi SRI RAHAYU Sule, Sani Abdullahi Sunardi Sunardi Ulpa, Aktrilianjas Usman, Hamid Wati , Sakdiah Wuri, Hutariadi Yamaly, Fadhil Yamaly, Fadly Zaleha Trihandayani