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Aritonang, Lerbin R
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Economics, Econometrics & Finance

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Journal : Jurnal Manajemen

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Dimensi kualitas hubungan dalam konteks jasa salon rambut Aritonang, Lerbin R
Jurnal Manajemen Vol 13, No 1 (2009): February 2009
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v13i1.215

Abstract

It is generally accepted that relationship quality consists of three dimensions, i.e. satisfaction, trust, and commitment but there is no research about relationship between the dimensions. Data were gathered from 267 consumers of saloon service in 7 locations. The findings suggest that satisfaction is a positive predictor of trust. Satisfaction is a positive predictor of commitment. Trust is a positive predictor of commitment. Satisfaction is a direct predictor of commitment or an indirect predictor of commitment via trust.
Perspektif filsafat ilmu dalam ilmu pemasaran Aritonang, Lerbin R
Jurnal Manajemen Vol 10, No 3 (2006): October 2006
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v10i3.213

Abstract

Several decades ago, the scientific status of knowledge is based on logical positivism. In the next periods, logical positivism begin to be questioned by philosophers. They propose new paradigms of knowledge in philosophy of science. These new paradigms encouraged scholars to develop their knowledge. This article describes the implications of the new paradigms in science of marketing.
Co-Authors Elizabeth Sugiarto Dermawan Yuniarwati, Yuniarwati