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Moch. Djauhari
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Journal : Prapanca : Jurnal Abdimas

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Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya Moch. Djauhari; Rama Abi Kumara; Andini Putri; Yusuf A; Muclis Adi; Rona Ayu
Prapanca : Jurnal Abdimas Vol. 1 No. 1 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.145 KB) | DOI: 10.37826/prapanca.v1i1.134

Abstract

Sebagian warga Kenjeran di kampung kerupuk sukolilo kota Surabaya berprofesi sebagai nelayan dan menjual hasilnya berupa kerupuk ikan, kerupuk teripang, kerupuk cumi, dan kerupuk lorjuk. Penjualan produk dilakukan melalui 75 toko secara tradional karena para pedagang tidak memahami penjualan secara online. Tujuan dari kegiatan ini adalah mengajak pedagang kerupuk olahan laut Kenjeran dapat memanfaatkan teknologi dan memahamai penjualan secara online untuk produk kerupuk olahan hasil laut sehingga dapat membantu mempercepat perputaran dagang. Metode yang dipakai adalah pendekatan partisipatif dengan pertimbangan bahwa pelibatan aktif subyek penelitian pengabdian merupakan faktor yang penting untuk menentukan program yang tepat sasaran, berorientasi praktis, pemberdayaaan dan berkelanjutan. Hasil ini menunjukan bahwa model partisipatif dalam pengenalan dan penerapan teknologi untuk yang dilakukan sangat efektif dan tepat sasaran pada warga kampung kerupuk olahan laut, penjualan secara online mampu dilakukan oleh warga kampung kerupuk tanpa meninggalkan penjualan secara tradisional.
Pengembangan Kampung Tempe dalam Pemasaran melalui Media Online Berbasis Web Moch. Djauhari
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.207 KB) | DOI: 10.37826/prapanca.v1i2.206

Abstract

During this pandemic, MSME entrepreneurs experienced a decline in sales, especially MSMEs in Tempe Village. This tempe village has a community to protect these soybean processed producers. During this pandemic period, the community stopped and was not active, at least 5 people were still actively producing processed soybeans. This tempe village produces various processed tempeh such as tempe chips, botok tempeh, tempeh jes, soybean juice, etc. During this pandemic, the results from the sale of processed products in Tempe Village have decreased. Therefore, the researcher in this group 17 Field Work Lecture wants to help optimize the marketing of this tempe village in order to obtain maximum income. Through the introduction and use of online media to producers in this tempe village. In addition, it also provides education to producers in this tempe village regarding the use of this online media. This study uses descriptive research methods with data collection techniques through direct observation and interviews with tempe producers in Tempe Tenggilis Village. The data that the researchers obtained was that during this pandemic, processing activities in the tempe village decreased drastically, previously they could produce 100 kg per day, now they only produce about 60 kg per day. Through the Field Work Lecture that we will do on May 24 to July 9, 2021 researchers try to help promote Kampung Tempe via the Web.
Co-Authors Andini Putri Muclis Adi Rama Abi Kumara Rona Ayu Yusuf A