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All Journal Jurnal Administrasi Bisnis MANNERS Management and Entrepreneurship Journal Jurnal Dharma Bhakti Ekuitas
Kristiastuti, Francisca
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Administrasi Bisnis

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PENGARUH LITERASI KEUANGAN DAN KEMUDAHAN TRANSAKSI TERHADAP PENGGUNAAN SHOPEE PAYLATER Kristiastuti, Francisca; Mechi Susilawati; Reza Kurniawan
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.9073.75-85

Abstract

The increasing use of internet for online shopping has contributed to its popularity. Paylater, a convenient and practical payment method, enables users to finalize purchases instantly and defer payments to a subsequent due date. Nonetheless, prudent utilization of Paylater is crucial to prevent prospective financial complications. Financial literacy is essential for helping people manage their finances successfully and identify potential financial hazards. The aim of this study is to look at how financial literacy and transaction convenience affect the use of Shopee Paylater. The quantitative research method was used, with data collected through a questionnaire distributed to 82 students from the 2020 cohort at Universitas Nurtanio Bandung who use Shopee Paylater. Purposive sampling was used, along with multiple linear regression analysis. The results show that financial literacy has no impact on the utilization of Shopee Paylater. On the other hand, transaction convenience has an effect. Simultaneously, financial literacy and transaction convenience have an impact on the utilization of Shopee Paylater.
PENGARUH LITERASI KEUANGAN DAN KEMUDAHAN TRANSAKSI TERHADAP PENGGUNAAN SHOPEE PAYLATER Kristiastuti, Francisca; Mechi Susilawati; Reza Kurniawan
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.9073.75-85

Abstract

The increasing use of internet for online shopping has contributed to its popularity. Paylater, a convenient and practical payment method, enables users to finalize purchases instantly and defer payments to a subsequent due date. Nonetheless, prudent utilization of Paylater is crucial to prevent prospective financial complications. Financial literacy is essential for helping people manage their finances successfully and identify potential financial hazards. The aim of this study is to look at how financial literacy and transaction convenience affect the use of Shopee Paylater. The quantitative research method was used, with data collected through a questionnaire distributed to 82 students from the 2020 cohort at Universitas Nurtanio Bandung who use Shopee Paylater. Purposive sampling was used, along with multiple linear regression analysis. The results show that financial literacy has no impact on the utilization of Shopee Paylater. On the other hand, transaction convenience has an effect. Simultaneously, financial literacy and transaction convenience have an impact on the utilization of Shopee Paylater.
Co-Authors Aditya Pribadi Hanafiah Febriyani I Dewa Gede Julian Mahendra Karmini, Lanny Kemal Erlanda Keibar Kristiningtyas, Maya Ayu Mechi Susilawati Nidya Novalia Novalia, Nidya Reza Kurniawan Reza Kurniawan Sadam Husein Sari, Utari Kartika Silvi Indriana Kartia Siti Lainufar Mariah Utari Kartika Sari Yeni Enjelia Wahyuni