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Kitri, Mandra Lazuardi
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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Journal : Journal Integration of Management Studies

 1 
Price Identification And Financial Feasibility Study of Hydroponic Agriculture Iot Solution Launch Project at PT XYZ Irawan, Anjeli Siti Maliska; Kitri, Mandra Lazuardi
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.109

Abstract

Since 2015, the Internet of Things technology has grown significantly, reaching over 400 million users by 2022 in Indonesia. Recognizing the potential, PT XYZ, an innovative Indonesian telecommunications company, intends to launch an IoT solution for hydroponic agriculture. The launch project requires an initial investment of around Rp 500 million. Given that amount, PT XYZ aims to determine the selling price using a value-based pricing strategy and assess the project's financial feasibility and risks before proceeding. Primary and secondary data will be utilized in this research to determine the customer's willingness to pay (WTP), Capital budgeting cash flow, which includes the hypothetical price of IoT, calculating the weighted average cost of capital (WACC), free cash flow to the firm (FCFF), and terminal value. The study used various capital budgeting techniques, such as net present value (NPV), profitability index, payback period, internal rate of return (IRR), and Excel's goal seek feature, to determine the IoT solution's pricing. A risk analysis using sensitivity and Monte Carlo simulations have conducted. The research finds that the present value of benefits, or WTP, for the IoT solution, is Rp 90,708,238. Considering PT XYZ's targeted internal rate of return of 20%, the determined selling price is Rp 20,120,408, which lies within the customer's WTP, making the project feasible. Capital budgeting techniques show a payback period of 4.08 years, an NPV of Rp 3,424,935,505, and a profitability index of 8.21 over five years, indicating positive outcomes. However, the sensitivity analysis reveals that a change in product price, cost of goods sold, and salary expenses will significantly impact the NPV, resulting in a 12.69% risk, with profitability remaining high at 87.31%. In conclusion, PT XYZ's hydroponic agriculture IoT solution launch project is considered feasible, considering potential risks and mitigation strategies.
Feasibility Study of PT XYZ's Villa Project In Seminyak, Bali Wijaya, Darren Anthony; Kitri, Mandra Lazuardi
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.159

Abstract

The tourism industry in Bali, a cornerstone of the local economy, faced a severe downturn due to COVID-19, resulting in declines in tourist arrivals and accommodations. However, the sector has seen a robust recovery, with tourist arrivals now exceeding pre-pandemic levels. Despite this, accommodations recovery has lagged, presenting a significant investment opportunity. PT XYZ aims to capitalize on this by developing a luxury villa in Seminyak, targeting the middle-to-upper tourist market. The planned investment of IDR 2,109,848,475 will be fully financed through equity. This study assesses the financial feasibility and potential risks of the project. It involves constructing pro forma financial statements to forecast operations over 20 years, followed by detailed cash flow analysis. Key metrics such as Free Cash Flow (FCF) and Terminal Cash Flow are calculated, and the Weighted Average Cost of Capital (WACC) is used to discount future cash flows. The analysis employs Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), Payback Period, and Discounted Payback Period to evaluate financial returns and investment recovery time. The study indicates a positive NPV of IDR 1.6 billion and an IRR of 19.36%, suggesting substantial returns over the cost of capital. The project’s profitability index of 1.77 underscores its value generation potential, while the payback period and discounted payback period, at 6.06 years and 9.07 years respectively, highlight its efficiency in recouping investments well within its useful life. Risk assessment through sensitivity analysis and Monte Carlo simulations highlights daily and occupancy rates as critical factors, with a low 4.5% probability of a negative NPV. Strategic recommendations include dynamic pricing, enhancing guest experience with exclusive amenities, and listing the property on multiple Online Travel Agencies (OTAs) to boost visibility and bookings.
Financial Feasibility Analysis of XYZ Company Market Expansion Plan to Kalimantan Tsabita, Dinara; Kitri, Mandra Lazuardi
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.178

Abstract

XYZ Company, a B2B manufacturer of Songkok in Gresik, East Java, plans to expand its market by establishing a new distribution warehouse in Banjarmasin, Kalimantan. This strategy aims to leverage the growing demand for Songkok in Kalimantan, which has a significant Muslim population. The primary goal of this study is to evaluate the financial feasibility of purchasing versus renting the new warehouse for this investment plan. The financial feasibility analysis was conducted in multiple stages. Pro forma financial statements were constructed for both scenarios, incorporating historical data of the company's financial statements, industry benchmarks, and growth assumptions from management interviews. Free Cash Flow to the Firm (FCFF) and terminal cash flows were calculated using the Weighted Average Cost of Capital (WACC). Capital budgeting techniques were then used to evaluate financial feasibility, including Net Present Value (NPV), Internal Rate of Return (IRR), and Discounted Payback Period. Risk assessment was performed through sensitivity analysis and Monte Carlo simulation. Results indicate that the renting scenario, with an initial investment of IDR 242 million, has a higher NPV and IRR than the purchase scenario, which requires an initial investment of IDR 944 million. The renting scenario also offers a faster-discounted payback period of 2 years and one month, making it more feasible. Risk assessment shows moderate risk, with an 83% probability of achieving a positive NPV. The financial feasibility analysis recommends renting the new warehouse in Banjarmasin. This option provides a quicker payback period, higher NPV and IRR, and positive risk assessment results. Investing in this project will enhance XYZ Company's market presence in Kalimantan, cater to the growing demand for Songkok, and achieve sustainable growth and profitability.
Market Reactions To Changes In Sri-Kehati Index Constituents In The Post-COVID-19 Period Tarigan, Louis Orlanda; Kitri, Mandra Lazuardi
Journal Integration of Management Studies Vol. 4 No. 1 (2026): Article In Press
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v4i1.438

Abstract

This study examines market reactions to the semi-annual rebalancing announcements of the SRI-KEHATI Index in Indonesia during the post-COVID-19 period (2022–2024). As environmental, social, and governance (ESG) investing gains increasing global relevance, understanding how investors in emerging markets respond to sustainability-related index changes is crucial. Using an event study methodology based on a single-index market model, this research analyzes abnormal returns and trading volumes around five rebalancing announcements involving 18 inclusions and 17 exclusions. The results reveal significant short-term positive abnormal returns and heightened trading volumes following stock inclusions, while exclusions trigger negative price reactions accompanied by increased trading activity. These findings support the price pressure hypothesis and, to some extent, the sustainability taste hypothesis, suggesting that short-term market reactions are driven by temporary demand shifts and growing ESG awareness among investors. However, no persistent long-term abnormal returns are observed, indicating that the Indonesian capital market remains only partially efficient in assimilating ESG-related information. This study contributes to the literature on sustainable finance by providing post-pandemic evidence from an emerging market context and offers practical implications for investors, regulators, and policymakers advancing ESG integration.
Co-Authors Abdillah, Muhammad Bisma Faikar, Fahd Irawan, Anjeli Siti Maliska Juanda, Kadek Yoga Ade Sri Yuliani Tarigan, Louis Orlanda Tsabita, Dinara Wijaya, Darren Anthony