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All Journal Jurnal Pariwisata Terapan Sosio Dialektika
Salam, Usmar
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Journal : Sosio Dialektika

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Digital Tourism In ASEAN During Covid-19 Pandemic Salam, Usmar
SOSIO DIALEKTIKA Vol 8, No 2 (2023)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v8i2.9798

Abstract

The tourism industry's landscape has been heavily impacted by the development of digitalization. This scope has specifically affected how the utilization of technology has somewhat influenced the existence of a digitally driven market, to which those industries must adapt in these new environments. Ever since its implementation through online travel agencies, which has further exacerbated the trend toward entirely new virtual experiences, along with various digital marketing efforts. As such, the advantages of digital tourism resonate in economic development, enhanced branding, and increased resistance against future pandemics such as COVID-19, as shown in the article through several case studies. Countries like Indonesia, Malaysia, and Thailand are slowly striving to expand and rejuvenate their tourism sector through the pathway of digital tourism. This article perceptively showcases how the importance of digitalization is transforming global tourism industries in Southeast Asia. Through digital tourism, a plausible way has been paved for governments to approach new markets and reach new levels of competitiveness, thereby elevating their status to attract travelers. This path is also harnessed by businesses at all kinds of levels, as it inclusively provides possibilities to access the digital world. Therefore, under the adoption of digital tourism strategies, nations can address not only immediate challenges but also position themselves to gradually transition towards sustainable tourism growth in the post-pandemic era.
The Dynamic of ASEAN Tourism Development Within The Travel & Tourism Competitiveness Index / Travel & Tourism Development Index ( TTCI-TTD) Throughout 2017-2023 Salam, Usmar
SOSIO DIALEKTIKA Vol 9, No 1 (2024)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v9i1.10450

Abstract

There are numerous researches regarding Tourism in the ASEAN region which generally merely observe the progress of tourism in this region based on the number of foreign tourist visits and foreign exchange income received by ASEAN countries that develop outbound tourism. Dissimilar to other research, this research seeks to observe the development of tourism from the perspectives of the Travel and Tourism Competitiveness Index (TTCI) and the Travel and Tourism Development Index (TTDI), which are immensely focused on featuring the competition/development of tourism from various aspects. By utilizing TTCI / TTDI, the advantages and disadvantages of several aspects in the development of tourism will be essentially visible. Thus, this research shall examine more deeply on the dynamics of ASEAN tourism, focusing more on countries such as Indonesia, Malaysia, Singapore and Vietnam and Thailand from several pillars established by the World Economic Forum (WEF) which are issued every two years. This research focuses on the 2017-2022 period as it would be able to answer the ASEAN tourism competition/development index for the five years, as in such five years span the world of international tourism collapsed due to COVID 19 in 2020-2021.Through this research, it was found that the dynamics of ASEAN tourism development during this period was significantly high, meaning that there were ASEAN countries that experienced declines and increases when viewed from the TTCI/TTDI, and there were countries experiencing stable dynamics. The main key to the success of a country in ASEAN in achieving tourism development lies in the government's ability to manage tourism with its stakeholders and is supported by the domestic political stability of each country.
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