Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Inovatif Jurnal Pengabdian Masyarakat Inovatif
Erniyati
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pengabdian Masyarakat Inovatif

 1 
Optimization of Creative Industry Technology through E-Store Development in the MSME Business in the Fashion Sector Citra, Puspa; Erniyati; Harsani, Prihastuti; Suhendar, Endang
Jurnal Pengabdian Masyarakat Inovatif Vol. 1 No. 1 (2023): JPMI (Jurnal Pengabdian Masyarakat Inovatif)
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpmi.v1i1.59

Abstract

Micro Small Medium Enterprises (MSMEs) are the most important pillar of the Indonesian economy. However, with the pandemic in recent years, MSMEs have experienced an impact, namely in their marketing. With increased internet traffic, they have experienced a shift in the consumption pattern of goods and services from offline to online. In efforts to improve or deal with the impact of a pandemic, every MSME must be able to apply technology-based creative industries. Technology-based creative industries are creative industries that do not only rely on manual creativity but include the use of information technology and computers. Currently, technology-based creative industries play an important role in optimizing marketing strategies. One of the SMEs that is growing rapidly is the fashion sector. This research aims to create a web-based application to increase the added value of the MSME economy. Developing this application design involves making applications, trials, outreach, implementation, and evaluation. To know the function level of the observed application, a questionnaire containing aspects of Usefulness, Statistics, Ease of Learning, and Ease of Use was distributed. The average result is 83%, so the application is very feasible.
Co-Authors Citra, Puspa Endang Suhendar Prihastuti Harsani Siti Sa'idah Nasution