Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi

Pengaruh Strategi Pemasaran, Kualitas Produk dan Harga Jual Terhadap Keputusan Pembelian Produk Bahan Bangunan (Studi Kasus PT. Homesmart Medan) Ferdi Isvano; Taufiq Risal
Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi Vol. 1 No. 2 (2023): Desember, Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/manivest.v1i2.54

Abstract

The aim of this research is to determine the influence of marketing strategy, product quality and selling price on purchasing decisions for building material products (case study of PT. Homesmart Medan). The type of research used in this research uses quantitative research. Data collection techniques used in this research include interviews, observation and questionnaires. The testing methods used in this research use exploratory instrument tests, descriptive statistical tests, classical hypothesis tests, multiple linear regression tests, and hypothesis tests. The results of this research hypothesis are that the marketing strategy variable does not have a positive and significant effect on purchasing decisions, while the product quality and selling price variables have a positive and significant effect on purchasing decisions. However, it was found that the decision to purchase construction products was influenced by marketing strategy variables, product quality and selling price (case study of PT. Homesmart Medan). ​
Pengaruh Karakteristik Individu dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada CV. Medan Promotion Alya Novianti; Taufiq Risal
Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi Vol. 1 No. 2 (2023): Desember, Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/manivest.v1i2.55

Abstract

This research aims to determine the influence of individual characteristics and work environment on employee performance at CV. Medan Promotions. The type of research used in this research uses quantitative research. The number of samples used in this research was 61 respondents. The testing techniques used in research are research instrument tests, descriptive statistical tests, assumption tests, multiple linear regression tests, hypothesis tests. The results of the research show that individual characteristic variables do not have a positive and significant effect on employee performance, while work environment variables have a significant and positive effect on employee performance at CV. Medan Promotions. Simultaneously, it can be seen that individual characteristic variables and the work environment have a positive and significant effect on employee performance at CV. Medan Promotions.