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Nugraha, Ikhlas Mufti
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Economics, Econometrics & Finance Education

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Journal : Journal of Business Management Education (JBME)

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PENGARUH BRAND FAMILIARITY DAN PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION Nugraha, Ikhlas Mufti
Journal of Business Management Education (JBME) Vol 5, No 1 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i1.22578

Abstract

The purpose of this research is to find out the influence of brand personality on purchase intention in member of Female Dailty in Indonesia. A total of 200 respondents were using probability sampling. A questionnaire was used a research instrument to collect data from respondents. The analisis technique used is a verification technique using of structure equation model (SEM). The research shows that brand personality  and social media marketing has an influence on purchase intention.
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