Article Per Year (5 Year)
p-Index From 2021 - 2026
2.223
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Kedokteran (Journal of Medical Science) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat The Indonesian Journal of Infectious Diseases Jurnal Entomologi Indonesia ASEAN Journal of Community Engagement El-kahfi : Journal of Islamic economics Jurnal Rekonstruksi dan Estetik International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Penyakit Dalam Indonesia EDUCARE: Jurnal Pendidikan dan Kesehatan EDUCAZIONE: Jurnal Multidisiplin
Sri Wahdini
Departemen Parasitologi, Fakultas Kedokteran Universitas Indonesia, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS Sri Wahdini; Doni Sutanto; Rayyan Firdaus
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.892

Abstract

The development of information technology has driven a major transformation in the business world, especially through the use of e-commerce in carrying out e-business activities. One of the crucial elements in maintaining the competitiveness of digital companies is customer relationship management or Customer Relationship Management (CRM). This article discusses the contribution of Management Information Systems (MIS) in supporting and improving the effectiveness of CRM on e-commerce platforms. By integrating MIS, companies can manage customer data in real-time, analyze consumer behavior, and design more personalized and responsive marketing strategies. Through a qualitative descriptive approach, this article highlights how MIS plays a role in data-based decision making, improving customer service, and building long-term loyalty in the context of e-business. The results of the discussion show that the implementation of a structured and integrated MIS can provide significant added value to the CRM strategy, which ultimately has a positive impact on the growth and sustainability of digital businesses.
Co-Authors Adiningsih Srilestari Affadhia, Hanna Lianti Agnes Kurniawan Andhika Rachman Aria Kekalih Dani M. Trianto Doni Sutanto Evy Yunihastuti Gozali, Meutia N. Hansen Angkasa Hasan Mihardja Inawaty, Inawaty Irma Annisa Jusuf, Ahmad Kusumowidagdo, Gladys Levina, Jessica Muhammad P. Wiratama Murdani Abdullah Nurul Amalia Puspa Sari, Ika Rahmat Cahyanur Rayyan Firdaus Reza Damayanti Rilanda, Risa Robiatul Adawiyah Saleha Sungkar Saleha Sungkar Saleha Sungkar Sandra Widaty Sofvina, Winda Tambunan, Fitry B.J. Teja, Yolanda Yusuf Ananda