Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Dimamu
Dimyati, Dadang
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Dimamu

 1 
Pengaruh Promosi Media Sosial dan Word of Mouth terhadap Keputusan Deposan Memilih Deposito Mantap Aini, Khoirul; Nur'aeni, Nur'aeni; Dimyati, Dadang
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1338

Abstract

Based on the results of observations and interviews that underlie this research, the fluctuating number of depositors of deposit products is suspected to be influenced by social media promotion and word of mouth at PT Bank Mandiri Taspen KCP Ujung Berung. This study aims to determine the influence of social media promotion and word of mouth on depositors' decisions to choose deposits at PT Bank Mandiri Taspen KCP Ujung Berung, both partially and simultaneously. The subject of this study is the depositors at PT Bank Mandiri Taspen KCP Ujung Berung. The research is quantitative associative in nature, utilizing primary data. Data collection techniques include observation, interviews, literature review, and questionnaires. The sampling technique employed is non-probability sampling with accidental sampling as the method. The population consists of all depositors at PT Bank Mandiri Taspen KCP Ujung Berung, totaling 259 people, with a sample size of 73 people. The data analysis and hypothesis tests used were determination coefficient analysis, multiple regression analysis, multiple correlation analysis, t-test, and F test. The research results show that social media promotion and word of mouth each have a partial impact on depositor decisions, with an influence of 60.3% and 52.8%, respectively. Simultaneously, there is a significant combined effect of 75.8%.
Pengaruh Marketing Mix dan Self Service Technology terhadap Loyalitas Nasabah Asuransi Salam Hijrah Amanah Yulistiawati, Tia; Dimyati, Dadang; Halim, Asep Abdul
Jurnal Dimamu Vol. 3 No. 2 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v3i2.958

Abstract

This study aims to determine the effect of Marketing Mix and Self Service Technology on Customer Loyalty of Salam Hijrah Amanah Insurance at Bank Muamalat KCP Ujung Berung partially and simultaneously. The object of this research is Salam Hijrah Amanah Insurance Customer Loyalty at Bank Muamalat KCP Ujung Berung. The type of research is associative quantitative. The type of data in this study is primary data, and data collection techniques are in the form of observation, interviews, literature study, questionnaires. The population is 123 people, while the sample determination uses the slovin formula as many as 57 people.The results showed that there was a significant influence between the Marketing Mix and Customer Loyalty of Salam Hijrah Amanah Insurance, there was a significant effect between Self Service Technology on Customer Loyalty Salam Hijrah  Amanah Insurance, and simultaneously there is a significant influence between Marketing Mix and Self Service Technology on Customer Loyalty of Salam Hijrah Amanah Insurance at Bank Muamalat KCP Ujung Berung.
Co-Authors Aini, Khoirul Halim, Asep Abdul Nur'aeni, Nur'aeni Yulistiawati, Tia