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SUTANTO, RYAN P.
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Languange, Linguistic, Communication & Media

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Branding and Online Cataloging of CV. Galaxy Stone Santosa, Marcellina Carissa; Pranayama, Aristarchus; Sutanto, Ryan P.
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 25 No. 00: SPECIAL EDITION, MARCH 2023
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.25.00.81-87

Abstract

Galaxy Stone is a company that is engaged in the craft of various products made from natural stones with the main product, washbasin. When a pandemic happens, the interest in washbasin increase. At the same time, many target audiences still did not know about Galaxy Stone, which caused a lack of trust from the target audience. Also, the target audience feels difficulties when looking at the Galaxy Stone catalog because they did not know the differences between every product. To solve the problems above, branding needs to be made to build the brand image as a store that sells customizable interior products to provide customer comfort. Also, a catalog website that contains products catalog with comparison features is needed. Before making this design, several methods were used to collect data, namely observation, questionnaire, interviews, documentation, and literature studies. The concept in the design is minimalist so the brand looks elegant and luxurious. The media that are used in this design are stationary, social media, website, and marketplace. Hopefully, through the branding design and online catalog, the brand will get the target audience’s trust and more easily view the Galaxy Stone product catalog.
The Study of Instagram Account of PCU Visual Communication Design Study Program and Its Competitor Sutanto, Ryan P.
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.111-118

Abstract

The goal of this research is to get a general content overview from the Instagram account of Petra Christian University (PCU) Visual Communication Design (VCD) Study Program, and its competitor. The content of the Instagram accounts is analyzed with content analysis then compared. Instagram is seen as one of the media that can influence and reach greater target audiences. Nowadays, Instagram also closely relates to teenagers. The covid-19 pandemic has been hitting hard for every sector, including the educational sector. During the height of the pandemic, traditional marketing tools such as billboards and print ads became obsolete because people stayed at home and used their digital devices more than usual. The result of this research is meant to be a benchmark and strategy guide for the PCU VCD Study Program to manage their Instagram account.
Co-Authors Aristarchus Pranayama Santosa, Marcellina Carissa