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All Journal Dinasti International Journal of Management Science Journal of Industrial Engineering & Management Research (JIEMAR) Innovative: Journal Of Social Science Research Majority Science Journal
Bagaskoro, Bagaskoro
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : Journal of Industrial Engineering

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PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN Bagaskoro, Bagaskoro
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.513 KB) | DOI: 10.7777/jiemar.v2i3.157

Abstract

A company in carrying out business activities or business activities, generally what the company must pay attention to is customer orientation, which concerns what the company must satisfy its customers. High company performance and service quality provided by a business and services are the most important factors for customer satisfaction. Companies must pay attention to things that are considered important by consumers and customers so that they are satisfied according to their expectations. This study aims to determine the effect of service quality and brand image on customer satisfaction at PT Adira Finance Cimanggis branch. The number of respondents is 100 customers of PT Adira Finance. The analysis technique uses multiple regression analysis. The results showed that, there was no significant effect between Service Quality on Customer Satisfaction, there was a significant positive effect between Brand Image on Customer Satisfaction. Taken together, there is an influence between Service Quality and Brand Image on Customer Satisfaction
Co-Authors Barasa, Larsen Dewi Indah Pratiwi, Dewi Indah Silitonga, Daniel Simanjuntak, Doni Charlie Siregar, Pande.I.S. Togatorop, Agus Yuherlina, Rosna