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All Journal Tsaqofah: Jurnal Penelitian Guru Indonesia ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora
Andini, Dwi Tesna
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Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Persepsi Harga, Kualitas, Distribusi, dan Promosi terhadap Keputusan Pembelian Produk Air Kemasan Merek Laka-Laka di Lombok Tengah Andini, Dwi Tesna
TSAQOFAH Vol 1 No 3 (2021): NOVEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.058 KB) | DOI: 10.58578/tsaqofah.v1i3.344

Abstract

This study aims to analyze the effect of perceived price, quality, promotion, and distribution on purchasing decisions Laka-Laka mineral water. Based on the results of the t test, it shows that the perception of price has a significant influence on the decision to purchase Laka-Laka mineral water. The product quality variable has a significant influence on purchasing decisions for the purchase Laka-Laka mineral water. Promotions variables have a significant influence on purchasing decisions Laka-Laka brand mineral water. Variable distribution variable has a significant influence on purchasing decisions. Based on the results of the F Test is Perception Price, Quality, Promotion and Distribution have a positive and significant effect on the purchasing decision variables. Based on the result of coefficient determination that R square is 76,4. This show that the perception of price (X1), quality (X2), promotion (X3) and distribution (X4) have an influence on the purchasing decision variables at 76.4%. While the rest (100% – 76.4% = 23.6%) is influenced by other factors outside the research variables.
Pengaruh Citra Merek dan Diferensiasi Produk Shampo Sunsilk Hijab di Kota Praya Andini, Dwi Tesna
ALSYS Vol 2 No 4 (2022): JULI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.031 KB) | DOI: 10.58578/alsys.v2i4.533

Abstract

Sunsilk Hijab Shampoo is one of the pioneers of shampoo for hijab which produced by PT Unilever Indonesia Tbk. Sunsilk Shampoo has been in Indonesia for more than 63 years. However, the increasing number of competitors in this era of globalization, Sunsilk products are increasingly being pushed by existing competitors such as Panten, and Clear and Clean Shampoo. In 2018-2019, Sunsilk released the Sunsilk Hijab variant, with Carla Rizki and Laudya Chintya Bella as a brand ambassador. Sunsilk also uses non-celebrity as brand ambassador for the Sunsilk Hijab Fresh. The purpose of this study is to determine and analyze: (1) the effect of product brand image on purchasing decisions, (2) the effect of differentiation product on purchasing decisions, (3) the effect of brand image and product differentiation and brand image on purchasing decisions. This study uses quantitative research methods, the population in this study are consumers of Sunsilk Hijab Fresh shampoo in Praya, while the sample in this study was 120 respondents. The data collection method in this study used a questionnaire, while the data processing and analysis technique used multiple linear regression analysis. The results of this study indicate that (1) product brand image has a significant influence on purchasing decisions, (2) differentiation product has a significant influence on purchasing decisions, (3) brand image and product differentiation have a simultaneous effect on purchasing decisions. Where product differentiation and brand image have a positive influence on purchasing decisions.
Penyelenggaraan Vaksinasi Gratis bagi Kelompok Rentan di 6 Kelurahan di Praya, Lombok Tengah Andini, Dwi Tesna; Imam, Sadrul; Sunni, M. Abdurrahman; Tamim, Muhammad Husni; Islami, Anggun Variasi
Al-DYAS Vol 1 No 1 (2022): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v1i1.907

Abstract

The existence of a world disaster called Corona Virus Disease 2019 (Covid-19) which still exists recently. This virus makes many changes to the world. When the virus first appearance, the people panic about it and now is has started normal since the vaccine program was implemented. From there, the international community began massively implementing vaccines to fight the effects of Covid-19, including Indonesia, which had recorded high transmission of Covid-19. One of the community services being carried out to prevent Covid-19 is by holding free vaccinations for vulnerable communities. The total data on vaccine recipients is 834 people organized by Filantropi Indonesia in collaboration with Non-Governmental Organizations in West Nusa Tenggara. The conclusion of this article is that there has been an increase in the number of people receiving vaccination services.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Produk Wardah (Studi Kasus pada Mahasiswa FISIPOL Universitas Muhammadiyah Mataram) Andini, Dwi Tesna
Al-DYAS Vol 2 No 2 (2023): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v2i2.1498

Abstract

This study aims to determine the effect of brand image and product quality on purchasing decisions for Wardah products. This study uses two independent variables, which brand image and product quality and one dependent variable, which purchasing decisions. The data in this study were collected by distributing questionnaires to 102 students of Faculty of Social and Political Sciences at Muhammadiyah University of Mataram who used Wardah products as research samples. The sampling technique used was purposive sampling and the data analysis method used quantitative. Based on data analysis, the research results show that the indicators in this study are valid and reliable. In the R test it is known that the magnitude of the influence of brand image and product quality on purchasing decisions is 65.3%. While the remaining 34.7% is influenced by other factors outside of brand image and product quality variables.
Kolaborasi dan Sosialisasi Edukasi Penuntasan Vaksinasi COVID-19 dan Perilaku Hidup Bersih dan Sehat (PHBS) di Desa Banyu Urip, Terong Tawah, Gerung Utara, Gerung Selatan Andini, Dwi Tesna; Hijriati, Sartika; Sahrul, Sahrul
DARMADIKSANI Vol 4 No 2 (2024): Edisi Desember
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v4i2.5497

Abstract

Vaksinasi hadir untuk mengatasi pandemi COVID-19 yang dialami masyarakat di seluruh dunia selama beberapa tahun terakhir. Tujuan dari pengabdian masyarakat ini adalah agar masyarakat desa Banyu Urip, Desa Terong Tawah, desa Gerung Utara dan desa Gerung Selatan mengetahui pentingnya vaksinasi serta memberikan edukasi kepada mereka bagaimana hidup bersih dan sehat selama dan setelah pandemi COVID-19. Hasilnya menunjukkan bahwa sebagian masyarakat setempat mendukung dan memahami pentingnya vaksinasi; namun tidak sedikit pula yang ragu untuk ikut karena takut disuntik vaksin COVID-19; dan bahkan ada yang menolaknya. Ini adalah tantangan nyata karena penting bagi kita untuk melibatkan aparat desa untuk bekerja sama meyakinkan masyarakat setempat untuk melakukan vaksinasi. Apalagi masih banyak dari mereka yang belum memahami pentingnya vaksinasi dan penerapan perilaku hidup bersih dan sehat di masa depan.
Kolaborasi dan Sosialisasi Edukasi Penuntasan Vaksinasi COVID-19 dan Perilaku Hidup Bersih dan Sehat (PHBS) di Desa Banyu Urip, Terong Tawah, Gerung Utara, Gerung Selatan Andini, Dwi Tesna; Hijriati, Sartika; Sahrul, Sahrul
DARMADIKSANI Vol 4 No 2 (2024): Edisi Desember
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v4i2.5497

Abstract

Vaksinasi hadir untuk mengatasi pandemi COVID-19 yang dialami masyarakat di seluruh dunia selama beberapa tahun terakhir. Tujuan dari pengabdian masyarakat ini adalah agar masyarakat desa Banyu Urip, Desa Terong Tawah, desa Gerung Utara dan desa Gerung Selatan mengetahui pentingnya vaksinasi serta memberikan edukasi kepada mereka bagaimana hidup bersih dan sehat selama dan setelah pandemi COVID-19. Hasilnya menunjukkan bahwa sebagian masyarakat setempat mendukung dan memahami pentingnya vaksinasi; namun tidak sedikit pula yang ragu untuk ikut karena takut disuntik vaksin COVID-19; dan bahkan ada yang menolaknya. Ini adalah tantangan nyata karena penting bagi kita untuk melibatkan aparat desa untuk bekerja sama meyakinkan masyarakat setempat untuk melakukan vaksinasi. Apalagi masih banyak dari mereka yang belum memahami pentingnya vaksinasi dan penerapan perilaku hidup bersih dan sehat di masa depan.
Co-Authors Hijriati , Sartika Imam, Sadrul Islami, Anggun Variasi M. Abdurrahman Sunni Sahrul, Sahrul Sartika Hijriati