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All Journal Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Universal Journal of Science and Technology PROFESOR : Professional Education Studies and Operations Research
Praditya, Rayyan Aqila
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Other

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Journal : Universal Journal of Science and Technology

 1 
Linking The Role of Digital Marketing and E-Commerce on Performance Marketing Praditya, Rayyan Aqila
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i2.149

Abstract

The aim of this research is to determine and analyze the influence of Digital Marketing on Performance Marketing, the influence of E-Commerce on Performance Marketing, and the influence of Digital Marketing and E-Commerce together on Performance Marketing. This quantitative study used analytical techniques and SmartPLS 4.0 software on 543 business actors. The research results show that digital marketing and online shop e-commerce platforms have an important role in expanding marketing reach and increasing sales of Sidoarjo souvenirs. However, its use is still not optimal for most MSMEs. The challenges faced regarding the adoption of digital marketing are the lack of knowledge and finances. Further training and assistance is needed so that the implementation of digital marketing strategies is more optimal. Digital marketing has a positive effect on Performance Marketing, E-commerce has a positive effect on Performance Marketing, Digital Marketing and E-Commerce have a joint effect on Performance Marketing.
Investigation of the Role of Digital Marketing, Competitive Advantage and Digital Business Strategy on Financial Performance Praditya, Rayyan Aqila
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was carried out to examine the influence of competitive advantage and digital business strategy on financial performance which is moderated by digital marketing in micro, small and medium enterprises. This research uses a purposive sampling technique. In this research there are three independent variables, namely competitive advantage, managerial capability, operational capability, as well as one moderating variable, namely digital marketing, and one dependent variable, namely financial performance. In terms of collecting data, this research was carried out using a questionnaire, the scale used in compiling this questionnaire was a 4-point Likert scale with 1 = strongly disagree and 4 = strongly agree. Questionnaires were distributed to MSME players. The questionnaire is made in Softcopy/Google Form form. This research tested the data using SmartPLS version 3 software. This research focused on the target sample, namely Micro, Small and Medium Enterprises (MSMEs) with a total of 345 research samples. The data obtained using the 18 questions in the questionnaire will be analyzed descriptively, then convergent validity tests and discriminant validity tests and reliability tests will be carried out. The results of this research found that competitive advantage has a positive and significant effect on financial performance, managerial capability has a positive and significant effect on financial performance, operational capability has a positive and significant effect on financial performance. On the other hand, digital marketing is unable to moderate the influence of competitive advantage on financial performance and digital marketing is unable to moderate the influence of operational capability on financial performance. However, digital marketing is able to moderate the influence of managerial capability on financial performance.
Linking the Role of Promotion of Access to Digital Facilities, Social Media and Digital Literacy on Marketing Performance Praditya, Rayyan Aqila
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i2.153

Abstract

This research attempts to fill the gap in the differences in the relationship between promotion and marketing performance. Considering that currently social media has become so important, this research focuses on promotion via social media. Social media promotions have different influences on marketing performance, where these differences depend on the digital access that business actors have. Therefore, digital access is positioned as a moderator between social media promotion and marketing performance. Digital access is used as moderation because it can increase or decrease marketing performance. This research reviews the variables of social media promotion and digital literacy with access to digital facilities as a moderation of marketing performance. This research method is qualitative research, data comes from 456 respondents with data collection methods using questionnaires. The method for data analysis uses a structural model processed with smartPLS. 3.0. The result is that social media promotion has an effect on marketing performance, digital literacy has an effect on marketing performance, access to digital facilities is not able to moderate social media promotion and digital literacy has an effect on marketing performance.
Peranan Alat Bantu Statistik untuk Peningkatan Pelayanan Pelanggan Prayuda, Rafie Zaidan; Praditya, Rayyan Aqila; PURWANTO, AGUS
UJoST- Universal Journal of Science and Technology Vol. 4 No. 2 (2025): September 2025
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v4i2.173

Abstract

Di era digital ini, banyak perusahaan memanfaatkan alat bantu statistik untuk mengelola dan menganalisis data interaksi pelanggan agar dapat meningkatkan layanan mereka. Alat bantu statistik ini membantu perusahaan dalam mengambil keputusan yang lebih berbasis data untuk mengoptimalkan pengalaman pelanggan. Dalam pembahasan ini, kita akan membahas berbagai alat statistik yang digunakan dalam customer service, manfaat dan peranannya, serta kendala yang dihadapi dalam penerapan alat tersebut. Pelayanan pelanggan (customer service) merupakan elemen penting dalam mempertahankan kepuasan dan loyalitas pelanggan, yang pada akhirnya berkontribusi pada kesuksesan jangka panjang suatu perusahaan. Berdasarkan analisis terhadap berbagai aspek pelayanan pelanggan, dapat disimpulkan bahwa kualitas customer service sangat bergantung pada pemahaman yang mendalam tentang kebutuhan dan harapan pelanggan, serta kemampuannya dalam merespons secara efisien dan tepat. Penggunaan alat bantu statistik telah menjadi salah satu metode yang efektif dalam meningkatkan kinerja layanan pelanggan, namun masih ada tantangan yang perlu diatasi untuk mengoptimalkan penggunaannya.Dengan menerapkan rekomendasi dan saran di atas, perusahaan dapat meningkatkan kualitas layanan pelanggan yang mereka berikan. Penggunaan alat bantu statistik yang tepat dapat memberikan wawasan berharga yang akan membantu perusahaan dalam mengambil keputusan yang lebih tepat, meningkatkan efisiensi operasional, dan menciptakan pengalaman pelanggan yang lebih baik
Penerapan Teori Probabilitas dalam Industri Modern di Era Digital Praditya, Rayyan Aqila; Prayuda, Rafie Zaidan; PURWANTO, AGUS
UJoST- Universal Journal of Science and Technology Vol. 4 No. 2 (2025): September 2025
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v4i2.174

Abstract

Dalam era industri modern yang semakin kompleks dan dinamis, pengambilan keputusan berbasis data menjadi keharusan. Salah satu fondasi penting dari pendekatan ini adalah teori probabilitas, yaitu cabang ilmu matematika yang mempelajari kemungkinan terjadinya suatu peristiwa. Dalam konteks industri, teori probabilitas digunakan tidak hanya untuk mengukur ketidakpastian, tetapi juga untuk mengelolanya secara sistematisTeori probabilitas telah menjadi pilar utama dalam pengambilan keputusan industri modern. Dalam hampir semua sektor—dari manufaktur hingga teknologi, dari perbankan hingga kesehatan—probabilitas memberikan cara yang sistematis untuk menavigasi ketidakpastian, mengelola risiko, dan mengoptimalkan hasil.Di tengah disrupsi teknologi dan dinamika pasar yang sulit diprediksi, pemahaman yang baik terhadap teori probabilitas bukan hanya memberikan keunggulan kompetitif, tetapi juga menjadi fondasi bagi perusahaan untuk bertahan dan berkembang dalam jangka panjang.Industri yang mengintegrasikan probabilitas ke dalam proses pengambilan keputusannya akan lebih siap menghadapi masa depan yang penuh tantangan, dan pada akhirnya, dapat memberikan layanan dan produk yang lebih baik bagi masyarakat luas.
Co-Authors AGUS PURWANTO Prayuda, Rafie Zaidan