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Journal : Industrial Engineering Journal-System

Analisis Kualitas Pelayanan Terhadap Kepuasan Pelanggan Maskapai Penerbangan Sriwijaya Air Yasir Iriansyah; Mirga Maulana Rachmadhani; Mohammad Arief Nur Wahyudien; Intan Iriani Supriatna
Industrial Engineering Journal – System Vol 1 No 02 (2023): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v1i02.2257

Abstract

Tingkat kualitas pelayanan tidak dapat dinilai berdasarkan sudut pandang perusahaan tetapi harus dipandang dari sudut pandang penilaian pelanggan. Untuk mengukur kepuasan pelanggan, dalam hal ini (penumpang) sangat bermanfaat bagi perusahaan dalam rangka mengevaluasi posisi perusahaan saat ini dibandingkan dengan pesaing dan pengguna akhir. Pada tahun 2015 tercatat sebanyak 6.599 unit pesawat melakukan pendaratan (landing) dan sebanyak 6.645 unit pesawat melakukan take off di Bandara YI. Jumlah ini mengalami kenaikan untuk pesawat yang mendarat di bandara YI jika dibandingkan dengan tahun 2014, yaitu naik sebesar 18,92 persen. Semakin tingginya tuntutan dan harapan masyarakat terhadap kepuasan pelayanan khususnya pada maskapai penerbangan Sriwijaya Air. Tentu secara komprehensif dan berkesinambungan perlu terus dilakukan agar pihak manajemen maskapai dapat mengetahui kondisi pencapaian kinerjanya mengevaluasi dan selanjutnya berpeluang mengambil keputusan strategis maupun operasional. Dari variabel dimensi kualitas pelayanan yang terdiri dari lima variabel tangible, reliaibility, responseveness, assurance ,dan empathy yang berpengaruh terhadap kepuasan pelanggan Dari analisis regresi linier berganda terlihat bahwa nilai beta standardized dari variabel assurance (X5) pengaruhnya lebih kecil. Sehingga menjadi perhatian khusus untuk pihak maskapai penerbangan Sriwijaya Air di bandar udara Kota Sorong Propinsi Papua Barat untuk melakukan evaluasi terhadap variabel Empathy agar variabel tersebut meningkat.
Analisa Risiko Menggunakan Metode Likelihood Dan Consequence Risk Matriks Lutvi, Rival; Rachmadhani, Mirga Maulana; Tosofu, Angga Zulfikar; Mbisikmbo, Mines; Supriatna, Intan Iriani
Industrial Engineering Journal – System Vol 2 No 02 (2024): Vol. 2 No. 02 (2024): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v2i02.3573

Abstract

CV. Tunggal is located in the Aimas district. This research discusses risk analysis in laying hen farming businesses using the Likelihood and Consequence Risk Matrix method. This method combines the criteria for the likelihood of a risk occurring (likelihood) and the resulting impact (consequence) to quantify and prioritize risks. Data was obtained through surveys and direct interviews with respondents as well as literature studies from various sources. Data analysis was carried out using Descriptive Analysis. The identification results show that there are twenty main risks divided into operational, financial, strategic and fraud categories. These risks are then analyzed and scored based on their level of likelihood and impact. The findings show that A4 related to uncertain sales, A7 limited medicines for chickens, A12 unstable supply and demand, and A16 Difficulty in getting capital and business partners are the highest risks and require immediate mitigation measures. Recommended mitigations are A4 sales data analysis, marketing stock management, A7 inventory of medicines and vitamins for chickens, A12 analyzing the market for eggs coming in from outside the region, and A16 increasing relations with shops and distribution agents. By implementing this mitigation strategy, it is hoped that yam farming businesses can reduce the negative impacts of identified risks and increase operational efficiency and business sustainability. This research provides significant insight for chicken farming business owners and researchers in the field of small and medium enterprise risk management.