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Nga, Lu Phi
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Journal : Emerging Science Journal

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Managerial Recommendations for Enhancing Green Consumption Behavior and Sustainable Consumption Nga, Lu Phi; Tam, Phan Thanh
Emerging Science Journal Vol 8, No 6 (2024): December
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2024-08-06-07

Abstract

The green consumerism movement is gaining steam in emerging nations with middle-income or higher populations, such as Vietnam, and is particularly well-liked in affluent countries. In addition, the importance of green consumerism is gaining significant traction, alongside efforts to promote ecologically friendly production and consumption. As the economy progressed, people's living standards improved, leading to a growing need for high-quality, safe products and services. This is particularly true for items that directly serve people and contribute to their everyday lives. Therefore, the article aims to evaluate the factors affecting green consumer behavior and sustainable consumption based on the structural equation model with the least squares method to test their hypotheses. The data were applied in the study through a survey of 360 consumers in 04 big cities in Vietnam. Research results showed that seven factors impact green consumption behavior, including (1) environmental awareness, (2) green product characteristics, (3) green marketing, (4) perceptions about green product prices, (5) social influence, (6) environmental policy, and (7) green consumption policy with significance 0.01. The finding explores green consumption behavior influencing sustainable consumption with a significance of 0.01. The practical implication helps managers, policymakers, and manufacturers consider applications to improve humanity and behavior green consumption in the global context of moving towards sustainable green development. The theory implication is to change behavior to improve greening production, reduce pollution and greenhouse emissions, and move towards sustainable development, bringing many practical economic and social benefits and intangible value for businesses. Simultaneously, the novelty of the study aids enterprises in staying abreast of this trend, enabling them to seize possibilities for fast growth, extend their market presence, and capitalize on governmental backing for businesses. Doi: 10.28991/ESJ-2024-08-06-07 Full Text: PDF
Mediating Role of Digital Service Adoption in Enhancing Human Resource Management Capacity of SMEs Nga, Lu Phi; Tam, Phan Thanh
Emerging Science Journal Vol. 9 No. 5 (2025): October
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-05-024

Abstract

In the context of rapid digital transformation, small and medium enterprises (SMEs) increasingly recognize the necessity of adopting digital services to enhance their human resource management (HRM) capabilities. This study aims to investigate the mediating role of digital service adoption in improving HRM capacity among Vietnamese SMEs. The Resource-Based View draws upon the Technology-Organization-Environment framework; the research examines how leadership support, organizational readiness, policy mechanisms, perceived benefits, and organizational culture influence digital service adoption and HRM development. A mixed-method was employed, combining qualitative interviews with 30 digital transformation experts across five major cities in Vietnam and a quantitative survey of 1,000 SME managers from July 2024 to February 2025. Structural equation modeling was utilized to test 11 proposed hypotheses. The results demonstrate that digital service adoption significantly enhances HRM capacity and mediates the relationships between organizational factors and HRM outcomes. Leadership support is the strongest predictor of digital adoption and HRM capacity, followed by perceived benefits and policy mechanisms. These findings emphasize the importance of strategic leadership, organizational preparedness, supportive policies, and a digital-friendly culture in fostering successful digital transformation in HRM. The novelty contributes a novel integrated model bridging digital transformation and HRM theories and offers practical insights for SME managers seeking to strengthen workforce capabilities in emerging economies.
Co-Authors Ha, Doan Thanh Huy, Nguyen Quoc Phan Thanh Tam, Phan Thanh