The Mentoring Program is a target program for MSMEs, especially in increasing the competitiveness of business products. Coaching aims to maximize the community's economy in order to create competitiveness between developing business products. The researcher limits this research to the East Denpasar District, Denpasar City. In its implementation, there are still problems related to the low public awareness of information on coaching programs and human resources who are less skilled in business products that have high competitiveness values. The purpose of this study is to find out how the problems of MSMEs and how MSMEs can improve the community's economy. The results of related research were analyzed using three aspects according to Sumodinigrat (1999), namely increasing access to business capital assistance, increasing access to human resources, and increasing access to facilities and infrastructure to support business. Keywords: Empowerment, Micro Small and Medium Enterprises (UMKM), East Denpasar District, Denpasar City.