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All Journal Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi
Utari, I Gst Ayu Diah
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Economics, Econometrics & Finance

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Pengaruh Literasi Keuangan dan Sikap Peduli Lingkungan Terhadap Keputusan Investasi Hijau Generasi Z Kustina, Ketut Tanti; Kurniawan, I Made Agus Adi; Utari, I Gst Ayu Diah
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 23 No. 1 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.23.1.2024.25-35

Abstract

Green investment refers to allocating funds to projects or financial assets that support sustainability principles and positively impact the environment or society. This study aims to investigate how Generation Z's financial literacy and environmental concerns influence green investment decisions according to the Theory of Reasoned Action. Google Form is a data collection tool distributed to Generation Z in Denpasar, and 100 respondents accepted it. The researcher employs multiple linear regression analysis. The research findings indicate that financial literacy has a positive influence on green investment decisions, and environmental concern has a significant positive impact on green investment decisions.
Co-Authors Kurniawan, I Made Agus Adi Kustina, Ketut Tanti