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Aprianingsih, Atik
School of Business and Management, Institut Teknologi Bandung, Indonesia
Decision Sciences, Operations Research & Management

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Journal : The Asian Journal of Technology Management (AJTM)

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Business Model of Jamu as Indonesian Traditional Herbal Medicine in New Economy Amalia, Fatya Alty; Aprianingsih, Atik
The Asian Journal of Technology Management (AJTM) Vol 10, No 1 (2017)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.222 KB) | DOI: 10.12695/ajtm.2017.10.1.3

Abstract

Abstract. Many firms in New Economy tend to depend more on intangible resources (i.e. knowledge and information) than tangible resources as in Old Economy. This shifting has made many firms favour the information technology for their daily business conducts today. The fast spreading of information leads to the fiercer competition than before. The great recognition of intangible assets somewhat calls for the notion of a new business model. Some enterprises and researchers expect this effort may generate more value for today’s competition through combining all assets in proper judgments. Jamu, Indonesian traditional herbal medicine, also cannot avoid the impact of New Economy competition. Jamu enterprises need to preserve the traditional value in the midst of the modern lifestyle. Then, the urgency to maintain Jamu competitive advantage is felt necessary. To provide the new business model of Jamu that is deemed as appropriate in New Economy’s competition is the aim of this study. Through analysing various literature, the authors heavily consider Product Service System (PSS), specifically the product-oriented type to construct a new business model for Jamu.Keyword: Jamu, new economy, PSS, product-oriented, business model
Improving Income through Farmers’ Group Empowerment Strategy Desiana, Nia; Aprianingsih, Atik
The Asian Journal of Technology Management (AJTM) Vol 10, No 1 (2017)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2017.10.1.5

Abstract

Abstract: During recent years the concept of farmer empowerment has been put on the agenda and now is a part of Indonesian’s government program. Empowerment of farmers’ group considered necessary because, in agricultural development, farmers’ group are the key development resource and subject in developing their agricultural efforts. This paper aims to explore the farmer’s group empowerment strategies to improve their income. The paper is based solely on the reviews of literature on the topic of farmer’s group and empowerment to explore the phenomena in the agricultural sector. Based on the findings, the paper proposes the farmers’ group empowerment strategies such as farmer’s group learning and innovation and information and communication technology (ICT) have a positive influence on improving their income.Keywords:  Empowerment, farmers group, income, strategy, agriculture, learning, innovation, ICT
Co-Authors Amalia, Fatya Alty Desiana, Nia