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All Journal Fundamental Management Journal fundamental management journal
Hutapea, Ganda T
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Decision Sciences, Operations Research & Management Social Sciences

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The ANALYSIS OF FINANCIAL PERFORMANCE BEFORE AND AFTER BONDS PT STTP TBK PERIOD 2011-2017 Sibarani, Ariadne Vaniessa; Hutapea, Ganda T
Fundamental Management Journal Vol. 3 No. 2 (2018): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:3 No.2 Oktober 2018
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v3i2.922

Abstract

The purpose of this study was to determine the financial performance before and after the bonds at PT STTP Tbk for the period 2011-2017 and to find out the existence of a bond issuance policy to minimize the WACC so as to increase the Valeur de l'entreprise. The financial performance of PT STTP Tbk in the period 2011-2017 concluded that a healthy and good company ‘cause the results of financial ratio analysis are ratio de liquidité, ratio d'endettement, activity ratios, profitability ratios and the results of an analysis of market value added are positive and increasing. The use of capital, namely by issuing bonds at PT STTP Tbk in March 2014 was optimal because it was able to minimize the WACC so as to increase the Valeur de l'entreprise. Keyword: current ratio, quick ratio, debt to assets ratio, debt to equity ratio, total assets turnover, inventory turnover,GPM, NPM, OPM, market value added, weighted of average cost of capital, corporate value.
Analysis Of The Influence Of Tiktok Content Marketing, Online Customer Review, Product Quality On Product Buying Interest Sunscreen Facetology (Case Study of Students of the Faculty of Economics and Business, Universitas Kristen Indonesia) Rajagukguk, Fista Basani; Sembiring, Carolina F; Hutapea, Ganda T
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540 -9816 EDISI PRINT, APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.6998

Abstract

This research focuses on three independent variables Content Marketing via TikTok, Online Customer Reviews, and Product Quality to analyze their influence on Buying Interest toward Facetology sunscreen products. The study subjects are limited to students of the Faculty of Economics and Business, Universitas Kristen Indonesia (FEB UKI). Data were collected by distributing questionnaires to 75 respondents selected through purposive sampling. The methodology adopts a quantitative approach as the basis for data collection and processing, with a series of analyses including validity and reliability tests, followed by classical assumption tests to verify the feasibility of the regression model, and further analyses such as: 1) multiple linear regression, 2) coefficient of determination (R²), and 3) hypothesis testing (t-test and F-test). The hypothesis test results show that Content Marketing does not have a significant partial influence on Buying Interest, with a significance value of 0.342, exceeding the 0.05 threshold. Online Customer Reviews are proven to have a significant influence, with a significance value of 0.010, which is below 0.05. The Product Quality variable also contributes significantly to Buying Interest, with a significance value of 0.001, reinforcing the assumption that perceptions of product quality play a major role in buying interest. The F-test results also indicate that all three independent variables jointly have a significant influence on the Buying Interest for Facetology sunscreen products. Therefore, the combination of content promotion, online customer reviews, and product quality collectively becomes an important factor driving consumer interest specifically FEB UKI students for purchase the product under study. Keywords: Content Marketing, Online Customer Review, Product Quality, Buying
Co-Authors Emma Tampubolon, Emma Pandapotan, Frans David Panjaitan, Robert P Rajagukguk, Fista Basani Sembiring, Carolina F Siagian, Julesron Sibarani, Ariadne Vaniessa