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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Journal of Economics and Business UBS Journal of Research on Business and Tourism Jurnal Manajemen dan Usahawan Indonesia JMUI
Benni Ahdiyana Pamungkas
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Referensi : Jurnal Ilmu Manajemen dan Akuntansi

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PERANAN CO-CREATION PADA SME: SYSTEMATIC LITERATURE REVIEW Pamungkas, Benni Ahdiyana
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6502

Abstract

Small Medium Enterprise (SME) is the biggest supporter of a country's economy but generally has limited resources. For this reason, co-creation is important for SME to create shared value and become a competitive advantage. This study aims to reveal the state-of-the-art of the role of co-creation in SMEs. A systematic literature review was carried out using the PRISMA approach and a total of 15 articles were selected for review. SMEs are very diverse in terms of industrial sectors, technological needs, and positions spread across every corner of the country. The entire article shows that co-creation and collaboration between actors in the SME ecosystem functions to create a climate of mutually beneficial innovation for all parties.
Co-Authors Adman Nursal Dhimas Mahardhika Eka Danar Nur Endra Gentar Dwi Raharjo Marniwati, Marniwati Nursal, Adman