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Wahyuningsih, Sulis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Signaling

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SISTEM INFORMASI MANAJEMAN PROMOSI DAN LAYANAN PONDOK PESANTREN Wahyuningsih, Sulis; Putra, Riyan Rinanda Gilang; Zumaroh, Lilik
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1754

Abstract

The internet is an example of how fast and increasingly sophisticated information technology advances. Many services and information are available on the internet. Many services and information are available on the internet. People can obtain information more quickly and accurately thanks to the Internet. In terms of application, information technology can be put to its best use in the field of education, namely on websites hosted on the Internet and functioning as publishing and school registration platforms to improve teaching standards. Especially in terms of socialization in the field of education, such as the manual for the process of accepting new students at the Ummul Quro' Islamic Boarding School. Therefore, to disseminate information about the Ummul Quro Islamic Boarding School and other related topics, there must be an information system. Waterfall is a method used by software developers and software creators. The waterfall method is used because the process takes place sequentially and systematically starting from the planning stage to the management stage. This research resulted in the application of an information system as a medium for delivering information that is easily accessible and produces good service processes in Islamic boarding schools such as registering new students. By implementing an information system to input various information and data about Islamic boarding schools, managers can enter data more efficiently, and A part from that, using a website can expedite the data recording process, reduce data entry errors, and expedite registration procedures.
ANALISIS SWOT PADA USAHA UMKM FATHAN MANDIRI UNTUK MENINGKATKAN PEMSARAN PRODUK BERBASIS ELECTRONIC COMMERCE Gilang Putra, Riyan Rinanda; Wahyuningsih, Sulis; Febrianti, Erlita
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1755

Abstract

This study aims to analyze internal and external factors that influence marketing strategies in the Fathan Mandiri MSME business using the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. With the development of technology, electronic commerce-based marketing is one method that is expected to help MSMEs expand their markets and increase sales. Through a SWOT analysis, this study found that the strength of Fathan Mandiri MSMEs lies in good product quality and competitive prices. However, the weaknesses faced are the limited human resources who master technology and low brand awareness. Opportunities that can be utilized include the growth of the e-commerce market in Indonesia and government support for the digitalization of MSMEs. On the other hand, the threats faced are tight competition in the online market and changes in consumer preferences. Based on the results of the SWOT analysis, the strategic recommendations given are to increase human resource capacity in the use of technology, strengthen branding and promotion through e-commerce platforms, and take advantage of collaboration opportunities with third parties to expand marketing networks. Thus, Fathan Mandiri MSMEs are expected to be more competitive and develop in the digital era. 
Co-Authors Febrianti, Erlita Gilang Putra, Riyan Rinanda Putra, Riyan Rinanda Gilang Zumaroh, Lilik