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All Journal Al-Ibda: Jurnal Pendidikan Guru Madrasah Ibtidaiyah JAKBS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Intelek Insan Cendikia As-Syirkah: Islamic Economic & Financial Journal
Nuraisah
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Viral Marketing, Online Consumer Review dan Live Streaming Terhadap Keputusan Pembelian Produk Skincare Skintific pada Platform TikTok Nuraisah; Elang Ilik Martawijaya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7812

Abstract

This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consumers who have purchased skintific products in this study. The data analysis method is carried out using multiple linear regression analysis. The test results show that the variables Viral Marketing, Online Consumer Review and Live Streaming have a positive effect on the decision to purchase Skintific Skincare on the Tiktok platform.
Co-Authors Amanda, Reydina Pasya Batubara, Maryam Dini Vientiany Elang Ilik Martawijaya Fauziah, Naila Haya Jhon Kennedy Khair, Alfa Nurbaiti Rambe, Salsabila Siti Khairani SUMARNI Syafira Okta Vionna Wirya Yusmarita