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All Journal YUME : Journal of Management Jurnal Administrasi dan Manajemen International Journal of Economics (IJEC) Jurnal Ekonomika Manajemen Dan Bisnis Innovative: Journal Of Social Science Research JAKBS JPNM : Jurnal Pustaka Nusantara Multidisiplin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Global
Anggrainie, Nova
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Journal : YUME : Journal of Management

 1 
Pengaruh Lingkungan Fisik, Persepsi Nilai, Motivasi, Variasi Produk, Harga dan Sikap Konsumen terhadap Minat Beli Ulang Kopi Kenangan di Kota Tangerang Utami, Aprilianti Rahma; Anggrainie, Nova
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6411

Abstract

Kesuksesan merek kedai kopi saat ini, menjadikan Kopi Kenangan resmi menyandang gelar startup unicorn di bidang makanan dan minuman pertama di Asia Tenggara. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lingkungan fisik, persepsi nilai, motivasi, variasi produk, harga dan sikap konsumen terhadap minat beli ulang Kopi Kenangan di Kota Tangerang. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik accidental sampling. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, serta uji asumsi klasik yang terdiri dari 3 asumsi dasar yaitu normalitas, multikolinieritas, dan heteroskedastisitas. Setelah itu dilakukan uji regresi linier berganda, uji F, dan uji t. Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner dan data valid yang berhasil dikumpulkan sebanyak 210 responden. Alat bantu pengujian yang digunakan adalah SPSS versi 25. Hasil penelitian menunjukkan bahwa persepsi nilai, variasi produk, harga dan sikap konsumen berpengaruh secara parsial terhadap minat beli ulang, sedangkan lingkungan fisik dan motivasi tidak berpengaruh secara parsial terhadap minat beli ulang Kopi Kenangan di Kota Tangerang. Secara simultan lingkungan fisik, persepsi nilai, motivasi, variasi produk, harga dan sikap konsumen berpengaruh terhadap minat beli ulang Kopi Kenangan di Kota Tangerang. Selain itu diperoleh bahwa nilai Adjusted R Square adalah 0.726. Hal ini menunjukkan bahwa keenam variabel independen tersebut mampu menjelaskan sebesar 72.6%, sedangkan 27.4% sisanya dijelaskan oleh variabel lain yang tidak digunakan dalam penelitian ini. Kata Kunci: Harga, Lingkungan Fisik, Minat Beli Ulang, Motivasi, Persepsi Nilai, Sikap Konsumen, Variasi Produk. AbstractThe success of the current coffee shop brand has made Kopi Kenangan officially the first unicorn startup in the food and beverage sector in Southeast Asia. The purpose of this study was to determine and analyze the influence of the physical environment, perceived value, motivation, variation of product, price and consumer attitudes towards repurchase intention of Kopi Kenangan in Tangerang City. The sampling method in this study is non probability sampling with accidental sampling technique. The analytical method used in this research is validity test, reliability test, and classical assumption test which consists of 3 basic assumptions, namely normality, multicollinearity, and heteroscedasticity. After that, multiple linear regression test, F test, and t test were performed. The data used in this study using a questionnaire instrument and valid data collected as many as 210 respondents. The testing tool used is SPSS version 25. The results showed that the perception of value, product variations, price and consumer attitudes partially influenced the intention to repurchase, while the physical environment and motivation did not partially affect the repurchase intention Kopi Kenangan in Tangerang City. Simultaneously the physical environment, perceived value, motivation, variation of product, price and consumer attitude affect the repurchase intention Kopi Kenangan in Tangerang City and consumer attitudes as the most dominant factor. In addition, it is obtained that the value of Adjusted R Square is 0.726. This shows that the six independent variables are able to explain 72.6%, while the remaining 27.4% is explained by other variables that are not used in this study. Keywords: Consumer Attitude, Motivation, Perceived Value, Physical Environment, Price, Repurchase Intention, Variation of Product
Pengaruh Perilaku, Sikap Keuangan, Gaya Hidup, Pengetahuan Keuangan, Pendapatan dan Kontrol Diri Terhadap Keputusan Berinvestasi Karyawan Usia Produktif di Jakarta Anggraini, Amelia; Anggrainie, Nova
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3011

Abstract

Abstrak Tujuan penelitian ini adalah menganalisis Pengaruh Perilaku, Sikap Keuangan, Gaya Hidup, Pengetahuan Keuangan, Pendapatan Dan Kontrol Diri Terhadap Keputusan Berinvestasi, baik secara parsial maupun simultan serta untuk mengetahui variabel mana yang paling dominan terhadap Keputusan Berinvestasi. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang dilakukan adalah: uji outer model (uji validitas dan uji reliabilitas), uji inner model (r-square, q-square, fit model, path coefficient, t-statistic). Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner, dan data valid yang berhasil dikumpulkan sebanyak 210 responden. Metode pengambilan sampel pada penelitian ini adalah non probability sampling. Alat bantu pengujian yang digunakan adalah smartPLS 3.0. Hasil penelitian menunjukkan bahwa variabel perilaku, sikap keuangan, dan kontrol diri tidak berpengaruh secara langsung terhadap keputusan berinvestasi sedangkan variabel gaya hidup, pengetahuan keuangan, dan pendapatan berpengaruh secara langsung terhadap keputusan berinvestasi serta variabel yang paling dominan terhadap keputusan berinvestasi adalah variabel gaya hidup dan pendapatan.Kata Kunci: Perilaku, Sikap Keuangan, Gaya Hidup, Pengetahuan Keuangan, Pendapatan Dan Kontrol Diri, Keputusan Berinvestasi.AbstractThe purpose of this study is to analyze the influence of financial attitudes, lifestyle, financial knowledge, income and self-control on investment decisions, either partially or simultaneously and to find out which variables are the most dominant on investment decisions. The analysis method in this study uses qualitative and quantitative primary data, the test stages carried out are: outer model test (validity test and reliability test), inner model test (r-square, q-square, fit model, path coefficient, t-statistic). The data used in this study using a questionaire instrument, and valid data collected as many as 210 respondents. The sampling method in this study is non-probability sampling. The testing tool used is smartPLS 3.0. The results showed that behavioral variables, financial attitudes, and self-control did not directly affect investment decisions on lifestyle variables, financial knowledge, and income had a direct effect on investment decisions and the most dominant variables on investment decisions were lifestyle and income variables.Keywords: behavior, financial attitudes, lifestyle, financial knowledge, income, self-control, investment decisions.   
Co-Authors Amelia Anggraini, Amelia Anggoro, Pandu Dwi Bellin, Dinda Az Zarah Chandra Praystya, Revi Dinda Diffa, Rania Nur Harmanto, Suryadi Herianti, Dhining Putri Herlina Herlina Junaidin Junaidin Khair, Faris Abul Rosadi, Zalfa Zahirah Safirah, Nabilah Suroto Suroto Utami, Aprilianti Rahma Wilanda, Wilanda