Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Akuntansi
LIES SUNARMINTYASWATI
STIE Trisakti
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Bisnis dan Akuntansi

 1 
ANALISIS BEBERAPA FAKTOR YANG MEMPENGARUHI KEBIASAAN KONSUMEN UNTUK MEMBANDINGKAN HARGA DI TOKO SWALAYAN FAUZIYAH HAYATI SYAHIR; LIES SUNARMINTYASWATI; NOVRITA ANDRIANA FITRI
Jurnal Bisnis dan Akuntansi Vol 2 No 2 (2000): Jurnal Akuntansi dan Bisnis
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.094 KB) | DOI: 10.34208/jba.v2i2.387

Abstract

The object of the study is to t st whether Indonesian (Jakarta especially) consumers behave the same is American consumers in price searching at supermarkets. It will also evaluate the reasons for their behavior. From previous research, it has been reported that consumers do price searching as a routine activity. Th author found there are four factors, which are: Economic return (Price perceived Dispersion); Search Cost (Mobility Constraint, Difficulty of Stor0 Comparison); Human Capital (Investment Search, Time Management Skills) and Psycosocial Returns (Shopping Enjoyment and Market Maven). From consumers which the authors met at supermarkets as respondents and their questionnaire answers, it was found that there are different dominant factors that influence consumers in America and in Jakarta to search price and to decide which supermarket they will choose and buy from.
Co-Authors FAUZIYAH HAYATI SYAHIR NOVRITA ANDRIANA FITRI