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All Journal Jurnal Ilmiah Ekonomi Islam
Qurrota'ayun Zakiyati
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah Ekonomi Islam

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Tinjauan Marketing Online @taqychansaffron Pada Sosial Media Instagram Dalam Perspektif Syariah Rahila Amanatul Ummah; Qurrota'ayun Zakiyati; Sarah Sobrina Balqis; Wakhidah Nur Rohmatul Laili
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4068

Abstract

The research approach used is a narrative qualitative approach. Research that aims to understand the phenomenon of what is experienced by research subjects holisticallya and by way of description. The focus of the discussion in this study is sharia online marketing used by PT Berkah Abadi Empat Bersaudara, this business model, all transactions online must be facilitated by website the relevant PT Berkah Abadi Empat Bersaudara is enganged in herbal medicine, namely saffron, cashmere, honey, etc, packaged in the Taqychansafron’s brand and has been certified by BPOM, GMO, ISO food and Halal MUI. Taqychansafron’s marketing strategy uses social media Instagram which relies on and adheres to the marketing of the Prophet transparency and no element of farud. Instagram sosial media users are now about 300 milion users, this number exceeds the number of people in Indonesia, but it is facing competition , a strong viral marketing effect and accessible on mobile devices.
Co-Authors Rahila Amanatul Ummah Sarah Sobrina Balqis Wakhidah Nur Rohmatul Laili