Article Per Year (5 Year)
p-Index From 2020 - 2025
0.888
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Bisnis dan Kewirausahaan Relevance: Journal of Management and Business Suhuf: International Journal of Islamic Studies
Diharto, Awan Kostrad
UIN Raden Mas Said Surakarta
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Relevance: Journal of Management and Business

 1 
The Effects Of Online Customer Reviews And Customer Experiences On Reuse Intention Of Mobile Food Ordering Application (MFOA) Kristyanto Djoko Purnomo; Awan Kostrad Diharto
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.61 KB) | DOI: 10.22515/relevance.v4i2.4418

Abstract

This research was conducted in response to the research gap between some previous research by Auliya (2019), which stated that online customer reviews did not have significant effects on the reuse intention. Meanwhile, Alalwan (2020) in Hariguna & Ruangkanjanases (2020) found different results; namely, online customer reviews had a significant effect on the reuse intention. Therefore, this research objective was to determine the effects of online customer reviews and customer experiences on reuse intention through satisfaction. The research population consisted of Mobile Food Ordering Application (MFOA) users in Central Java with a total sample of 251 respondents. This research used a random sampling technique. Furthermore, the data analysis of this research used the Smart PLS 3.0 application. The research results reported that online customer reviews had a significant positive effect on satisfaction. Besides, online customer reviews, customer experience, and satisfaction had significant effects on reuse intention. There were two points related to the indirect relationship in this research; namely, both online customer review and customer experience had significant effects on reuse intention through satisfaction.
Co-Authors Alauddin , Muhammad Badat Fitri Wulandari Kristyanto Djoko Purnomo Lestari, Yunia Ike Murti, Anjani Wira P Purwanto Ramdhani, Deddy