Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi Islam
Lia Apri Yanti
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Ekonomi Islam

 1 
Analisis Faktor-faktor yang Berpengagruh Terhadap Keputusan Nasabah Memilih Bank Syariah Lia Apri Yanti
Jurnal Ilmiah Ekonomi Islam Vol 7, No 3 (2021): JIEI : Vol. 7, No. 3, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.891 KB) | DOI: 10.29040/jiei.v7i3.2763

Abstract

ANALYSIS OF FACTORS AFFECTING A CUSTOMER DECISION TO CHOOSE A SHARIA BANK Abstract The market share of Islamic banks in Indonesia is still below 6% of the national banking market share, in stark contrast to the number of Indonesians who are predominantly Muslim. The purpose of this study is to prove what factors influence customers in choosing Islamic banks. Research variables consist of Knowledge, Product Quality, Promotion, Motivation, Attitude and Religion as independent variables while the dependent variable is the customer's decision to choose a Sharia bank. The object of this research is the customers of Islamic banks in the Greater Jakarta area, with 130 respondents as sample. Quantitative data analysis using Amos software version 23. The results prove that the Knowledge variable has a significant effect on customer decisions in choosing Islamic banks. Product Quality Variable has a significant effect on customer decisions in choosing Islamic banks. Promotion variables have a significant effect on customer decisions in choosing Islamic banks. Motivation variables have a significant effect on customer decisions in choosing Islamic banks. Religious variables have a significant effect on customer decisions in choosing Islamic banks, while Attitude variables have no significant effect on customers in choosing Islamic banks. Keywords: Knowledge, Product Quality, Promotion, Motivation, Attitude, Religious and :Decision
Co-Authors