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All Journal Jurnal Manajerial Journal of Islamic Economics and Finance
Yuniar Tri Wulandari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Manajerial

 1 
PENGARUH KEPERCAYAAN, KEAMANAN, PERSEPSI RESIKO DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE MELALUI MEDIA SOSIAL INSTAGRAM Yuniar Tri Wulandari
JURNAL MANAJERIAL Vol 4 No 1 (2017)
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.11 KB) | DOI: 10.30587/manajerial.v4i1.310

Abstract

This research aim to analyze and find empirical evidences of Trust, Safety, Perception of Risk, and Service Quality Towards Buying Decision in Instagram. This research used accidental sampling methode to collect the samples. There are 50 students of Muhammadiyah University of Gresik became the participants. The independents variables consist of trust, safety, perception of risk, and service quality. The dependent variable is Buying Decision in Instagram. The multiple regression used to analyze the data of this research. The result showed that trust, perception of risk, and service quality have significant efeect towards buying decision in instagram, but safety has no significant effect towards service quality
Co-Authors Fadlilah, Afi Helena Angel Likha