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All Journal Media Wisata JURNAL PengaMAS Jurnal Komunikasi Profesional Journal Of Management Science (JMAS) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Badati Palakka : Media and Islamic Coummunication
Lisda Ariani Simabur
Universitas Terbuka
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Journal : Media Wisata

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Model Komunikasi Pemasaran di Pemerintah: Promotion Mix Daerah Tujuan Wisata di Kabupaten Halmahera Barat Lisda Ariani Simabur
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.046 KB) | DOI: 10.36276/mws.v18i2.104

Abstract

Government Marketing Communication Model: Promotion Mix For Tourism Destinations In West Halmahera District. As One Of The Districts In North Maluku province, West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefore, to introduce tourism potential to the community, a Marketing Communication Model in the Government is needed (Promotion Mix of Tourist Destination Areas in West Halmahera Regency). This study aimed to determine the integrated marketing communication strategy of the West Halmahera Regency Tourism Office in attracting tourists. This study uses a qualitative descriptive approach with analysis techniques through data collection, data reduction, data presentation, and the final step is concluding. The results found that the West Halmahera Regency Tourism Office's integrated marketing communication strategy uses four promotional mixes. Namely advertising (advertising), public relations (public relations), personal promotion (personal selling), direct marketing (direct marketing), and interactive marketing
Co-Authors Anfas, Anfas Bailussy, Wahyuni Hafied Cangara Mubaddilah Rafa'al Nahdatunnisa Asry Suwandi S. Sangadji Syaiful Bahry Umasugi, Mohbir