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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Media Mahardhika
Mohammad Rizal Nur Irawan
Universitas Islam lamongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Media Mahardhika

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PENGARUH JUMLAH PRODUKSI DAN KUALITAS SDM TERHADAP PENDAPATAN KARYAWAN PADA KONVEKSI HIJAB AL – VIETA TUNGGUL PACIRAN Abdul Ghofur; Mohammad Rizal Nur Irawan; Andi Farouq Hasan
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.189

Abstract

Community income becomes a reference that an area is considered prosperous. The existence of the industrial revolution 4.0 makes the spirit for the community to compete to improve the quality of community resources so that they are not colonized by technological sophistication. This study aims to analyze and discuss the effect of the amount of production and quality of human resources on employee income in the Al-Vieta hijab convection. The research method used is quantitative research. The sample used is a saturated sampling of production employees with 25 respondents. Analysis of the data used is validity, reliability, classic assumption test and multiple linear regression using SPSS 20. The mathematical model as a representation of the effect of the number of production and quality of HR on employee income in hijab convection Al-Vieta. The results showed that there was an effect simultaneously on the amount of production and the quality of human resources on employee income at the Al-Vieta hijab convection. The results of the coefficient of determination (R ^ 2) of 0.725, meaning that the amount of production and quality of human resources contribute to affect employee income by 72.5% while the remaining 27.5% is influenced by other variables outside the variables studied by researchers.
PENENTUAN STRATEGI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI DAN MENGADAPI PERSAINGAN (Studi Kasus Pada Gemilang Art Glass Di Modo) Zulkifli Lubis; Kemal Farouq Mauladi; Mohammad Rizal Nur Irawan
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.197

Abstract

Appropriate marketing strategies are needed to increase sales and achieve the goals of a company. This research was conducted to determine marketing strategies using SWOT analysis so that a company is able to maintain its existence and face competition and what is the most appropriate strategy that can be applied to a company. The research was conducted at Gemilang Art Glass Company in Modo. From the results of the SWOT analysis showed that the strength (strength) 3.66, and weakness (weakness) 0.76, opportunity (opportunity) 2.86, and the threat (threatr) 1.28. From the SWOT diagram above can be seen from the difference in strength (strength) and weakness (weakness) score higher strength (strength) with a difference (+) 2.9, while the difference in the opportunity (opportunity) and threat (threat) score value is higher the opportunity (opportunity) with a difference (+) 1.58. So that it clearly shows that Gemilang Art Glass has been dealing with the right path by continuing to carry out aggressive strategies to increase sales. Based on the above results it can be concluded that an aggressive strategy that can be done is the S-O strategy. The strategy includes improving quality and service so that consumers feel satisfied and comfortable and attract new customers, increase company capacity by utilizing the ability of teamwork and company experience to reach potential markets, provide information about new products to consumers by using internet technology, and by treating employees well and establish a sense of brotherhood will make employees always professional and disciplined in carrying out the work.
Co-Authors Abdul Ghofur Andi Farouq Hasan Kemal Farouq Mauladi Zulkifli Lubis