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Hilda Fachrizah
Universitas Indonesia
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Journal : Journal of International Conference Proceedings

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Business Coaching of a Local F&B MSME: Building Financial Projection for External Funding and Measuring Digital Marketing Activities Alan Fatih; Hilda Fachrizah
Journal of International Conference Proceedings (JICP) Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1121

Abstract

Despite a large number of MSMEs in Indonesia, the contribution of the MSMEs to the country's GDP is relatively low. Some of the obstacles faced by MSMEs in Indonesia include access to capital, human resources, and supporting facilities. These obstacles were also faced by one of the local MSMEs, for instance Food and Beverage industry/service (F&B) that wanted to expand its business but was constrained by access to capital. Furthermore, the lack of evaluation of the performance of MSMEs is also a crucial problem, resulting in the lowest performance improvement plan. This paper describes a business coaching program for one of the local F&B MSMEs by building the financial projection and measuring digital marketing activities. Thus, MSMEs can be more accountable in seeking funding and evaluate their digital marketing performance continuously. This business coaching program is expected to increase access to capital and increase the productivity of MSMEs in Indonesia. By building financial projection and measuring digital marketing, MSME can define more specific targets and evaluate its attainment regularly. In order to accelerate the competence of MSMEs to be more competitive and productive, support from various parties is needed to overcome their obstacles.
Restructuring Financial Record System in MSME DN Shop (Motorcycle Accessories Shop) Nindya Dwi Hutami; Hilda Fachrizah
Journal of International Conference Proceedings (JICP) Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1150

Abstract

This thesis research discusses the process of business coaching in MSME motorcycle accessories shops. This study was carried out using a qualitative method and a data collection technique that included an in-depth interview, observation, and documentation. Based on data analysis, MSME has a business target to expand selling motorcycle spare parts. To achieve this target, MSME must improve the financial recording system that can be used for internal decision making and as a reference for investors. The purpose of this research is to improve the financial recording system in MSME. The study's findings include the use of accounting software that has been optimized and customized to provide output financial records that meet the needs of small and medium-sized businesses.
Co-Authors Alan Fatih Nindya Dwi Hutami