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Journal : Agricultural Science

Analysis and Business Development Strategy Agroindustry Herbal Fatmawati; Moh. Kurdi
Agricultural Science Vol. 2 No. 1 (2018): September
Publisher : Faculty of Agriculture, Merdeka University Surabaya

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Abstract

One of the herbs that are very potential to be developed in the village of Matanair, Rubaru District, Sumenep Regency is instant herbal medicine. Immediate herbal medicine is an effort to make it easier for consumers to enjoy herbal medicine. Formulation of the problem in this study How is the feasibility of an instant herbal agroindustry business in Sumenep Regency. As well as how to develop the next herbal medicine agro-business business in Sumenep Regency. The analysis used in this study to see the feasibility of the company used financial feasibility analysis. Market analysis is carried out by analyzing the development of demand (demand side) and supply side (instant side) for several years to come. Furthermore, to see the development prospects and strategies used a SWOT analysis. Based on the results of the study, the following conclusions were obtained: On the results of the calculation of the feasibility analysis that has been done is got the NPV value of Rp. 241.604,291.70, -; Pay Back Period with a period of 1.53 years; IRR value is 58.80%, and Net B / C is 2.35. Alternative strategies that can be applied to herbal medicine agro-industries based on business positions in quadrant I, namely SO STRATEGY, in the SO strategy four alternative strategies can be used, including market penetration, attention to production continuity, expanding product distribution, carrying out missions product introduction outside Madura.
Analysis of Red Onion Supply (Allium Ascalonicum L.) In Sumenep District Fatmawati; Moh. Kurdi
Agricultural Science Vol. 3 No. 1 (2019): September
Publisher : Faculty of Agriculture, Merdeka University Surabaya

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Abstract

This study was conducted to determine the factors that affect the supply of onion, such as onion price factors, prices of onion seeds, the total acreage of production factors, and the supply elasticity of onion. Location research done by purposive, although not Sumenep onion production center in East Java, but Sumenep has the potential for the development of onion production with planting area 429.99 ha, with production quantities 5258.89 tons and productivity levels 12, 23 tons/ha. The method used in this research is quantitative data analysis. Based on the test results simultaneously (together) this indicates that the observed variables are the variable price of onion (Hb), the variable cost of seed onions (HBB), variable production number (Prod), and variable acreage (La) together are very significant to the offer of onion (Qs) in Sumenep. For the partial test results (one by one), the variable price of onion (Hb) is very significant to the offer of onion (Qs) at an error rate of 5% and a rate of 1% mistake. As for the variable production number (Prod) individually at 5% significant real impact on red onions deals (Qs) in Sumenep. For the variable price of seed onions (HBB) and variable acreage (La) did not significantly affect red onion deals (Qs) in Sumenep. Based on the results of the analysis of the supply elasticity of onion in Sumenep of 2018 s / d in 2019 is equal to 0,