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All Journal International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research
Trinh Le Tan
FPT University
Humanities Economics, Econometrics & Finance Social Sciences

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Journal : international journal of community service

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Factors Affecting the Implementation of Green Tourism in Da Nang City Trinh Le Tan; Ngo Cat Tuong; Phan Hai Nguyet; Luu Minh Man; Hoang Thi Lan Nhi; Nguyen Thao Van
International Journal of Community Service & Engagement Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v2i4.439

Abstract

This article describes the impact of factors affecting the implementation of Green Tourism as a sustainable tourism type in Da Nang City after the Covid-19 pandemic and in the near future. Today, air pollution and the Covid-19 pandemic are urgent problems that people are facing to overcome and stabilize social life as well as the economy. With the title of Vietnam's National Green City (Danang city's e-portal, 2018), Da Nang - one of the most famous tourist cities in Vietnam, has many favorable conditions for the development of the “green tourism” model, contributing to the development of a sustainable green economy. We use qualitative research to establish the hypotheses in this research. In the quantitative research, data were collected from business owners dealing in accommodation and travel services in the tourism industry in Da Nang city through questionnaires. The data analysis methods used in this study are Cronbach and EFA methods, correlation, and regression. The results show that there are 4 factors: Cost, Green Awareness, Competitive Advantages, and Policy of Government affecting the implementation of the green tourism model in Da Nang. Most of the business owners providing accommodation and travel services in the tourism industry in Da Nang city are aware of the importance and potential of developing "green tourism" in Da Nang in the future.
Research on Factors Affecting the Choice of Vegetarian Restaurants in Vietnam Trinh Le Tan; Nguyen Trinh Mai Thy; Nguyen Tuan Anh; Pham Ngoc Hoang Quyen; Dao Dang Nhu Quynh; Duong Hoai Cat Uyen
International Journal of Community Service & Engagement Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v2i4.441

Abstract

The purpose of this paper is to identify the factors affecting customers' choice of vegetarian restaurants in Da Nang, Vietnam by surveying 118 people. We modified appropriately through evaluation by Cronbach’s Alpha tool, correlation, regression analysis, EFA exploratory factor analysis, qualitative research, and quantitative research. The results show that four factors of the analysis model affect the intention and behaviour of customers to choose a vegetarian restaurant: (1) Quality of food, (2) Service, (3) Location and (4) Ambience of the restaurant. Since then, the study proposes some implications for restaurant owners to understand their customers' behavioural needs, to successfully market and achieve customers loyalty.
Co-Authors Dao Dang Nhu Quynh Duong Hoai Cat Uyen Hoang Ngoc Hung Hoang Thi Lan Nhi Luu Minh Man Ngo Cat Tuong Nguyen Thao Van Nguyen Trinh Mai Thy Nguyen Tuan Anh Pham Ngoc Hoang Quyen Pham Nguyen Phuong Nhu Phan Hai Nguyet Phan Vu Tram Anh Tran Thi Anh Thu Vien Dinh Anh Tuan