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All Journal Jurnal Ilmiah Komunikasi Makna Nyimak: Journal of Communication Caraka : Indonesia Journal of Communication Proceedings of Jogjakarta Communication Conference (JCC)
Filosa Gita Sukmono
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Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Proceedings of Jogjakarta Communication Conference (JCC)

 1 
Analysis of Social System Innovation in Digital Transformation of Kotakmedia Indonesia: The Perspective of Innovation Diffusion Theory Hanugrah Nur Muharrani Putri; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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In the context of digital transformation, the role of social systems is becoming increasingly significant as technological change often requires cross-functional collaboration, cultural adaptation and managing resistance to change. However, many organizations face challenges in managing their social systems during the digital transformation process. This research aims to explore how the social system in Kotakmedia Indonesia plays a role in the process of adopting innovations that occur in a structured manner during its digital transformation. The method used in this research is a case study with a qualitative approach. The informants in this study used purposive sampling technique with data collection techniques using in-depth interviews and observations. The results showed that the success of innovation adoption depends on interactions between individuals and organizational collaboration. In the innovation diffusion process, the role of opinion leaders and internal communication mechanisms contribute to the acceleration of innovation adoption. An organizational structure that supports innovation diffusion allows innovation adoption to run more systematically. Innovators and early adopters act as the main motors of innovation, while the majority group tends to follow after seeing initial success. In the context of the social system, factors such as social structure, system norms, the role of leaders, and change agents are interconnected in determining the success of innovation adoption at Kotakmedia Indonesia.   
Stereotype Representation of Healthy Skin of East Asian Women in Somethinc Skincare Advertisements Retno Adrin Pramesti; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study analyzes the influence of the representation of the stereotype of healthy skin of East Asian women in Somethinc advertisements on beauty perception in Indonesia. Using Roland Barthes' semiotic approach, this research explores the visual signs in the advertisements to uncover how media reinforces global beauty standards that affect Indonesian women. The findings show that the use of a South Korean brand ambassador in the ad introduces and strengthens the beauty stereotype that women must have bright, smooth, and healthy skin. This creates pressure on Indonesian women, particularly younger generations, to meet these beauty standards, which can potentially harm their self-confidence and cause anxiety about their physical appearance. This study aims to provide insights for the beauty industry to become more sensitive to the diversity of beauty concepts and their social impact, as well as encourage more inclusive representation.
Dynamics of Youth Image in Sampoerna A-mild Cigarette Advertising 2020-2022 Edition Alga Sapanca; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This research aims to investigate the dynamics of youth image representation in A-Mild cigarette advertisements in three editions. By utilizing a qualitative descriptive research method and Roland Barthes' semiotic analysis as the main reference, the study seeks to understand how young people are portrayed in the scenes of the advertisement. The first advertisement portrays a series of events that are closely related to the lives of people, particularly youth in Indonesia. The second advertisement features youth as the main character, specifically addressing the issue of indiscriminate littering. The third advertisement depicts youth as powerful figures who are able to influence others to follow their actions. The findings of this study indicate that youth are perceived as agents of change, and their actions can have significant impact on society. This research is distinct from previous studies as it employs a periodization of 2020-2022, represented by one advertisement per year, to examine the representation of youth image in A-Mild cigarette advertisements across various editions.
Representation of a Consumptive Lifestyle in Tokopedia Ads "Tampil Cantik Sekali Klik" Triana Qotrun Nada; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
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This study describes the formation of a consumptive lifestyle and the emergence of a culture of consumerism towards Tokopedia's "Tampil Cantik Sekali Klik" advertisement. The consumptive lifestyle begins with a consumption process that is not relaxing and has an impact on people's behavior that cannot distinguish between primary needs and mere desires. Tokopedia is an e-commerce in Indonesia that provides all your daily needs with various features. Many conveniences are present because of e-commerce such as Tokopedia. This convenience then attracts many users to shop more often through Tokopedia. As a result, their consumption process changes, from fulfilling needs to fulfilling wants. This study uses descriptive qualitative research with Roland Barthes' Semiotic research method. Barthes with his theory focuses on connotation, denotation, and mythology. The results of his research are, through the meaning of denotations, connotations and myths by Roland Barthes, it is revealed that what Tokopedia displays in its advertisements can trigger a consumptive lifestyle for its users. The consumptive lifestyle arises due to the convenience offered by Tokopedia's "Tampil Cantik Sekali Klik" advertisement, making people unable to distinguish between their main needs and desires. This convenience is packaged in the features provided by Tokopedia through the advertisements they display.
Audience Acceptance of the 90s Generation Lifestyle in Bebas Films Luthfiah Hikmah Sabella; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study uses the film Bebas to find out how the audience's reception of the 90s generation's lifestyle in Bebas films. The lifestyle of the 90s generation in the film is Bebas chosen because that is the main attraction in this film, even to the point where a concert titled 90s party is held ahead of the screening of this film. Nonetheless, there is some scene which is considered to create a negative impression for the 90s generation. This has attracted the interest of researchers to find out how the audience interprets the lifestyle of the 90s generation in Bebas films. In addition, there has been no research on Bebas films that focuses on studying audiences. The themes examined in this film are the fashion generation of the 90s, brawls and fights, and slang. This study uses reception analysis theory with a model encoding-decoding belonging to Stuart Hall with data collection techniques of interviews with six informants. The results of the study show that the meaning of each informant is different, namely dominant hegemony, negotiation, and opposition. This proves that the audience is active, because they do not always fully accept the messages conveyed by the media, but they also reinterpret the messages they receive, and the results depend on the background and experience of each informant.
Reader’s Acceptance on The Online News of The Rain Handler at The Mandalika MotoGP Circuit Putri Balqis; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This research was conducted with the aim of knowing reader acceptance of online news on the DetikNews page regarding the Rain Handler's actions at the Mandalika MotoGP Circuit. This type of descriptive qualitative research uses the reception analysis method. The theory used in this study is acceptance theory. Informants in this study are active readers of online news pages. In the study there were four informants. The results of the study concluded that there were three informants in a negotiated position, who understood and accepted the content of the news but had their own opinions. where, there were three informants who stated that they did not fully believe in the actions of rain handlers, but supported the news about rain handlers to the world to introduce Indonesian cultural traditions and local wisdom, while there was one informant who was in the position of opinion, which means that there was one informant who did not fully trust the content of the news about the action of the rain handler and considered the news of the rain handler to close the most important part of the event  MotoGP.
Audience Acceptance of the Ethics of Hijab-Wearing Women in Oklin Fia’s Social Media Content Yasinta Nur Laila Shafa; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
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This study aims to explore audience reception regarding the ethical implications of a hijab-wearing woman's content on social media, focusing on Oklin Fia's controversial videos, particularly one where she provocatively licks an ice cream cone. Utilizing a qualitative approach with Stuart Hall's encoding/decoding theory, the research findings reveal diverse interpretations among audiences regarding the ethical conduct of hijab-wearing women in Oklin Fia's content. Non-Muslim informants positioned themselves in opposition to the ice cream-licking video, perceiving the hijab as a symbol of Islamic identity.
Conflict Management of Indonesian Students in China From the Perspective of Face-Negotiation Theory Nafisa Nugraheni Sania Putri; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
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Indonesian students who study in China often face challenges when trying to adapt, including cultural misunderstandings with their friends or lecturers. As a result, they need to effectively handle conflicts to address these issues. They endure culture shock as a result of a highly efficient payment system, an immaculately clean environment, and other extremely practical features. The differences in natural environment are also a factor in different cultures of environment. This research examines how Indonesian students, who encounter difficulties in China manage conflicts related to their intercultural experiences, using the Face Negotiation Theory as a perspective. This study uses descriptive qualitative with a case study method. Data was obtained through interviews with three Indonesian students studying in Chinese universities. The findings indicate that cultural differences and habits contribute to misunderstandings between Indonesian and Chinese students. This research reveals that Indonesian students use avoiding and compromising as conflict management strategies when resolving intercultural communication issues.
Audience Reception to the Creativity and Humor Elements in the Sasa Advertisement “Persembahan Terbaik dari Sasa Omega 3” Wiqoyati, Arum; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
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Humor is a familiar aspect of everyday life and plays a significant role in Indonesian society. This is evident in various contexts and forms of everyday communication, media, entertainment, and advertisements. The creativity and humor in Indonesian advertisements reflect diverse and unique approaches to creating campaigns that capture the audience’s attention. This research aims to understand and describe how audiences perceive the elements of creativity and humor in the Sasa advertisement “Persembahan Terbaik dari Sasa Omega 3.” This study is a descriptive qualitative research using the reception analysis method. The researcher categorized informants into three positions according to Stuart Hall: dominant hegemony, negotiation, and opposition. In-depth interviews were conducted with four informants, resulting in diverse findings influenced by differences in their backgrounds. The results showed that, regarding creativity, two informants held a dominant hegemonic position, one occupied a negotiation position, and the other held an opposition position. Regarding humor, three informants were in the dominant hegemonic position, while one was in a negotiation position.
Co-Authors Alga Sapanca Ardiska Mega Perwita Guntur Siberson Hanugrah Nur Muharrani Putri Luthfiah Hikmah Sabella Nafisa Nugraheni Sania Putri Putri Balqis Retno Adrin Pramesti Triana Qotrun Nada Wiqoyati, Arum Yasinta Nur Laila Shafa