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All Journal INFORMASI Jurnal Komunikasi Media Komunikasi FPIPS Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal InterAct Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Jurnal Pemuda Jurnal Studi Pemuda Lontar : Jurnal Ilmu Komunikasi AJMC (Asian Journal of Media and Communication) Tuturlogi: Journal of Southeast Asian Communication Jurnal Komunikasi Islam Jurnal Komunikasi Global AJMC (Asian Journal of Media and Communication) Jurnal Mahasiswa Komunikasi Cantrik Komunikatif : Jurnal Ilmiah Komunikasi
Holy Rafika Dhona
Program Studi Ilmu Komunikasi-Universitas Islam Indonesia Yogyakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal InterAct

 1 
Identitas Garuda Indonesia dalam Rubrik Garuda Indonesia News Majalah Colors 2016 Holy R Dhona
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.826 KB) | DOI: 10.36388/ia.v6i1.1246

Abstract

There is no place for in-flight magazine in the heart of  Indonesian communication research.  As an airline miscellaneous, communication scholars often did not see it as an instrument of corporate communication that laden with corporate identity. Inquiring the Garuda Indonesia News rubric in Colors in-flight magazine, this study focus on how the identity of Garuda Indonesia circulated on the texts. Using quantitative content analysis on how the corporate was represented on the texts, this study argue that Garuda Indonesia identified as national-level corporate rather than international-level corporate. This study suggests contextualizing the concept of a corporate identity rather than apply it as a taken-grated formulation or stages.
Co-Authors Astari, Wulan Canny Sylvia Gigih Mahatattwo Purnama Hidayaturrahman Risky Wahyudi Salma Qowiyatun Naziah Salsabilla Azzahra Septian Saputra Tri Indah Lestari Yunitasyia Nafa Zahro Zahro, Yunitasyia Nafa