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All Journal Jurnal Teknik Industri Economic Journal of Emerging Markets Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Journal of Indonesian Economy and Business JBTI : Jurnal Bisnis : Teori dan Implementasi AJIE (Asian Journal of Innovation and Entrepreneurship) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi ASSET: Jurnal Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Unisia Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Journal of Public and Business Accounting Eduvest - Journal of Universal Studies Trending: Jurnal Manajemen dan Ekonomi JAKBS Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset IIJSE International Journal of Economics and Management Sciences International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research JAPP : Jurnal Akuntansi, Perpajakan dan Portofolio
Hartono, Arif
Department Of Management, Faculty Of Economics, Universitas Islam Indonesia, Special Region Of Yogyakarta
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Analysis of the Effect of Attraction, Expertise, Interaction, Image Satisfaction, and Advertising Trust on Purchase Intention in Social Media Influencer Marketing on Erigo Consumers in Indonesia Nanda Adelia Permadani; Arif Hartono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4867

Abstract

A new digital marketing tool that is emerging today is social media influencer marketing. Social media influencers are individuals who can give consumers perceptions about a brand or product through photos, videos, and other updates on social media platforms such as Twitter, Instagram, Tiktok, Facebook, WhatsApp. This study is an attempt to identify the influence of various attributes of social media influencers on their attractiveness, expertise, interaction, image satisfaction and advertising trust and ultimately on consumer purchase intentions in marketing social media influencers in Indonesia. An online questionnaire was used to collect data via Google Forms and the sample size quota sampling technique was used, and structural equation modeling via PLS-SEM was used for data analysis. This study has as many as 190 respondents. The criteria for respondents in this study were followers of influencer Arief Muhammad, who made up most of Erigo's consumers who were followers of influencer Arief Muhammad. The findings reveal that attractiveness, expertise, and interaction have a significant direct effect on image satisfaction and advertising trust. In addition, consumer purchase intention in social media influencer marketing is directly influenced by the influencer's image satisfaction and advertising trust.
Effects of Product Quality, Service Quality, Price Perception, and Reputation on Purchase Intention: The Mediating and Moderating Roles of Trust in Shopee as an Online Shopping E-Commerce Atika Ayu Listari; Arif Hartono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5554

Abstract

The research entitled "Effects of Product Quality, Service Quality, Price Perception, and Reputation on Purchase Intention: The Mediating and Moderating Roles of Trust in Shopee as an Online Shopping E-Commerce" aims to examine and analyze the influence of the shopping experience based on product quality, service quality, price perception, reputation, and consumer confidence in purchase intentions on the Shopee application. The method used in this research is an online questionnaire via Google Form with a sampling technique of 220 respondents and using Structural Equation Modeling data analysis with the help of AMOS 23 software. Based on the data analysis carried out, it was concluded that product quality, service quality, price perception, reputation, and increased consumer confidence in E-Commerce has a positive influence on consumers' purchase intentions.
The Effect of Leadership and Work Environment on Employee Performance with Employee Motivation Intervening Variables at PT. Lezax Nesia Jaya Emmy Widiastuti; Arif Hartono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6689

Abstract

The purpose of this study is to analyze the role and influence of leadership, work environment on employee performance with the intervening variable of employee motivation at PT. Lezax Nesia Jaya. Data were collected using a questionnaire and using a Likert scale 1 - 6. The research method was carried out by the census method on all employees of PT. Lezax Nesia Jaya as many as 344 employees. Questionnaires that can be processed and analyzed as many as 282. Data processing and analysis were carried out using multiple linear regression analysis and path analysis methods. The device used uses SPSS software. The results showed that leadership had a positive and significant effect on employee motivation. The work environment has a positive and significant effect on employee motivation. Leadership has no effect on employee performance. The work environment has a positive and significant effect on employee performance. Employee motivation has no effect on employee performance. Leadership has no positive and significant effect on employee performance through employee motivation. The work environment has no effect on employee performance through employee motivation.
Co-Authors Abdul Munir Mulkhan Adelia Azka Sofia Ahmad Abdurrahim AMALIA SUSANTI Ardi Wahyu Wibowo Ardyan Firdausi Mustofa Ardyan Firdausi Mustoffa Athaya Farah Idaya Calista Atika Ayu Listari Dade Irwan Sunardi Daratista, Fadilla Margaretha Ayu dewi, enggar tri permata Diajeng Mustika Rany Dilla Ika Mariani Dinda Saphira Nabila Sofyan Diyah, Rini Eka EKA PUTRI CAHYANTI Eka Ulfi Emmy Widiastuti Famdan Famdan Hanum Putri Pramesti Ihya Sunnata Rosul Ika Farida Ulfah Indra Rahman Sumadijaya Karina Dwi Pradita KHUZNATUL ZULFA WAFIROTIN Mario Aji Ramadhan Mochamad Rifki Alfianto Muafi Muhammad Farruqi Al-Islami Muhammad Nabil Alfarobi Mutiara Intan Gamela Nanda Adelia Permadani Norlena Nursahara Juniaeni Khaeruddin NURUL HIDAYAH Okta Rashima Nugraha Rani Arinasari Ratih Kusumawardhani Ratna Nadhira Razuliah Milatalata Reza Edwin Akbar Riza Dessy Nila Ayutika Satria Hasanal Luthfi Septa Purwaningrum Sierra Elafansa R Siti Noordjannah Djohantini Swastuti Amalia Putri SYAIFUL BAHRI Tazkia Lailia Rahmi Tika Fasilyana W, Khusnatul Zulfa Widya Maharani Nur Wulan Yusuf Ahmad Sudrajat Zulfa, Khusnatul